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Ekocycle at Harrods Credit: EKOCYCLE

Introducing Ekocycle™

The Coca-Cola Company and will.i.am join forces to present Ekocycle™, an innovative brand with sustainability at its heart. Teaming up with some of the world’s biggest brands, Ekocycle™ challenges traditional perceptions of sustainability, recreating some of its partners’ best-loved products using recycled materials like plastic bottles and aluminium cans.

From slick suiting by H Brothers to covetable accessories from the likes of MCM and Globe-Trotter, the Ekocycle™ family continues to grow, uniting global brands in a singular movement of zero waste and unlimited style.

Shop our Ekocycle™ edit below.

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