Top 10 Fragrances for Men

You’ll have heard of Zegna’s impeccable tailoring. But did you know it also does fragrance? Exclusive to Harrods, the six eau de parfums in its new Memoire collection are inspired by the personal memories of founder Ermenegildo Zegna. Il Sottobosco, meaning ‘undergrowth,’ captures the rich aroma of earth after rain.

What does the dawn of time smell like? For Amouage, the answer is bright, green and refined. This exclusive Remain essence de parfum captures the first breath of existence with notes of madonna lily, ylang ylang, and jasmine, supported by some of the most ancient notes in perfumery.

Warm, rich and endlessly comforting, amber scents have been favourites for centuries. Gucci’s The Alchemist’s Garden Ylang Ambrato eau de parfum blends a creamy ylang-ylang heart essence and gourmand tonka bean absolute to create a single, ambered accord. The result? A sweet, woody scent that’s intense and enveloping.

Transporting you straight to the slopes, TOM FORD’s Soleil Neige eau de parfum is the thrill of skiing in a bottle. Designed to evoke sun shining on fresh alpine snow, it opens with bright bursts of green citrus, before giving way to velvety musk notes and elegant, modern white florals.

Poetry doesn’t have to exist only in words. Brunello Cucinelli’s ‘Incanti Poetici’ collection transforms the finest ingredients into olfactory verses, like this exclusive ‘Segreto’ parfum. Inspired by Italian artistry, it’s infused with bold Sicilian yellow mandarin and Calabrian bergamot with a creamy, rich base of Paraguayan petitgrain extracts, sandalwood and Siam benzoin.

Few designers do decadence quite like Jean Paul Gaultier. Inspired by a fictional ‘pleasure train,’ this Scandal Elixir Pour Homme eau de parfum is a provocative blend of juicy black cherry, bold patchouli and warm tonka bean. Ideal for parties and intimate date nights, it’s the last word on boundless sensuality.

Armani’s Acqua Di Giò Profondo eau de toilette is designed as a bracing plunge into the sea. With fresh intensity, it opens with sharp citrus, sparkling spices and grapefruit essence, developing into a strong aquatic heart of Calone marine accord. For more inspiration on what to pack, take a look at the Holiday Boutique.

Deriving its name from the Latin word ‘absolvere,’ meaning ‘to set free,’ Creed’s Millésime Aventus Absolu eau de parfum reimagines the maison’s classic scent with an even bolder infusion. Expect the signature pineapple and patchouli heart, joined by a new blend of warming spices and smoky Haitian vetiver.

One of the biggest bestsellers in the world, a bottle of Dior Sauvage is said to be sold every thirty seconds. Inspired by wild open spaces, it opens with a strong blast of citrus that is firmly anchored by ambery ambroxan and resinous elemi and woods. Instantly recognisable, each spritz is like a breath of fresh air.

The best scents linger long after you’ve left the room. Enter CHANEL’s Bleu de Chanel, a blend concocted to evoke the spirit of a man on an infinite journey that leaves a captivating trail with every step. Aromatic and woody with layers of New Caledonian sandalwood, cedar and tonka bean, it’s a warm, sensual scent that’s spiked with the freshness of citrus.

Looking to treat the man that has everything? You’ll find the perfect present for him in our curated gift guide.

There are big brand releases and trending bestsellers – but what about those if-you-know-you-know scents?