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Polo Ralph Lauren Unveils New Collection With 4D Hologram Event

It's not everyday one is whisked through a moon-lit Central Park in a golf cart, deposited at a Champagne bar, fed lobster rolls and mini burgers and treated to a spectacular hologram show. But then, this was no ordinary fashion launch.

As the leader of American fashion, designer Ralph Lauren would be justified in doing something a little OTT for the launch of his Spring 2015 collection for Polo, an event which coincided with the opening of the label's new Fifth Avenue flagship store.

Using the lake at Cherry Hill as a projection screen, models appeared as 4D mirages thanks to four-story-tall holographic effects, showcasing flippy skirts, skinny, cropped trousers, sunny sundresses and, of course, a round-up of polo shirts in a myriad of colours.

With a glamorous mix of A-listers, editors and bloggers in attendance, including Miroslava Duma, Lily Aldridge, Daisy Lowe, Ben Stiller, Elizabeth Berkley, Bill Cunningham and Chiara Ferragni, the ground-breaking fashion bash was the only place to be.

Check out our coverage from the Spring/Summer 2015 shows.

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