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Behind The Shoot: On Location In Morocco

Come behind the scenes on our Moroccan Holiday Shop shoot for

"We really wanted to capture a bohemian aesthetic for this year's Holiday Shop and Morocco was the perfect location with its characterful landscape and stunning mosaic tiles proving a great backdrop for the swimwear focus," says Claudia De Meis, Deputy Fashion Editor at

Shot in Marrakech, our edit of summer-chic looks perfectly encapsulate the exotic mood of the season offering an array of cool summer holiday style options from kaftans to sandals. 

And setting the scene for the shoot was the Dar Darma hotel, an 18th Century mansion in the city’s ancient Moqf district with its decorative, exquisitely furnished rooms injecting the shoot with traditional Moroccan elements.

Take a peek at the moodboard above and scroll through the gallery for more behind-the-scenes snaps.

Shop our edit of the key pieces you need in your holiday wardrobe below.

See the shoot: Destination Sun

Where We Stayed: The Dar Darma is a private dwelling located in the ancient Moqf district, at the very core of the Marrakech Medina and close to the famous Jemaa El-Fna square. The hotel is a few steps away from the Marrakech Museum and the Medersa Ben Youssef Koranic School. Dar Darma offers privacy, low-key services and traditional Moroccan hospitality in a relaxed, exclusive atmosphere.

The Dar Darma is made up of four suites and two apartments and is priced from €208 per night for a double suite and bed and breakfast accomodation. The whole estate may be rented starting from €1,552 per night, including breakfast and one dinner. For more information, please visit

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