Wooyoungmi

Launched in 2002, Wooyoungmi is a South Korean label known for clean-cut menswear with a modern edge. Headed by mother and daughter duo Woo Young Mi and Katie Chung, the brand takes a fashion-forward approach to classic tailoring. “An escape from the mundane” is what the pair weaves into their collections, which combine sleek silhouettes with subtle manipulations and offbeat details. From contemporary bomber jackets and tailored jersey sweatpants to graphic print T-shirts and tactile knits, each garment is expertly crafted from the finest fabrics with attention to detail in mind. Designing a sophisticated and delicate collection, Wooyoungmi offers a unique aesthetic ‘to break the routine of modern living’.