A Relaxed Approach
Norbert Stumpfl’s nonchalance extends beyond impeccable Italian tailoring onto workwear-like pieces for the modern gentleman.
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Brioni
Brioni, the visionary brand founded by Nazareno Fonticoli and Gaetano Savini, has operated at the pinnacle of tailoring since it opened its very first boutique on Via Barberini, Rome, in 1945. To craft its blazers and suit jackets, Brioni’s tailors rely on a precise 220-step method that requires 6,000 hand stitches and over 22 hours of work to achieve. This attention to the very concept of craft can be observed in every facet of Brioni men’s clothing, from its formalwear to its casual trousers, coats and knitwear – all embodying the Italian philosophy of sprezzatura, or effortless grace. Brioni men’s shoes favour classic silhouettes in supple leather and soft suede, while its hats and scarves elevate your accessories line-up through fine materials like cashmere, wool and silk.
From Abruzzo With Love
Brioni's '50s atelier reinvigorates tailoring to this day. There are no machines - just the quiet beauty of working by hand.
A-List Appeal
Fans of Brioni include Brad Pitt, Drake and Leonardo DiCaprio, appreciating its designs' quintessential quality and elegance.
Lessons in Elegance
Brioni adheres to sprezzatura, an Italian concept that reinterprets the formal look to create more effortless outfits.
