Why Cosmetic Dentistry Is the New Beauty Essential at Harrods

Words by Nasreen Osman


“Teeth are no longer just something to keep healthy, but a key part of a holistic approach to wellness,” says Dr Zayba Sheikh, co-founder of
Rüh Dental. And standing in Harrods’ sleek Wellness Clinic, with its hush of luxury and the discreet promise that here, no question is too trivial, I find myself nodding in agreement.


As someone who has spent more time in a dentist’s chair than a hairdresser’s, I’ve learned that the experience is just as important as the outcome. And let’s be honest: for those of us who’ve felt the sting of clinical lighting and the cold clang of surgical steel, the idea of dentistry as a luxury wellness service takes some getting used to. But that’s exactly what
Rüh Dental delivers – world-renowned expertise in a setting where judgment is firmly left at the door.

The Consultation: What to Expect

I met Dr Sonnie and treatment co-ordinator Lindsey, who immediately greeted me with a warm welcome. The process is meticulous – think less “open wide” and more “this is your smile’s private screening.” There’s a 3D image of my teeth, a full gum check, X-rays, and a few close-ups to complete the picture.

But here’s the difference: the consultation feels collaborative. “The Dr Sonnie smile is about creating something that truly suits you and is bespoke,” he explains. “My approach is to go through every single detail that I believe will make a difference to improving a smile because everything matters – it’s a vision.” And it shows: while we can’t quite plug into the mastermind of Dr Sonnie, we can follow along as he narrates, clinically yet kindly, what’s going on in my mouth. On the screen, he maps my current smile with meticulous attention, while I’m encouraged to add my own wish list of changes.

What struck me most wasn’t just the technology (though seeing my teeth rendered in 3D was equal parts fascinating and confronting), but the dialogue. “A very important part of a consultation is the use of digital photographs and 3D scanning,” Dr Sonnie tells me. “By asking the patient what they notice about their smile through these records, they feel part of the process rather than being told what they need.” And he’s right – there’s space to talk about history, habits, and hopes without a whiff of judgement. We smiled, we laughed, and we talked about my teeth like a canvas to refine rather than a problem to fix.

“Teeth are no longer just something to keep healthy, but a key part of a holistic approach to wellness”

- Dr Zayba Sheikh, co-founder of Rüh Dental


Same-Day Treatments

Post-consultation – I booked in with cosmetic hygienist Samira Patel for an Advanced Hygiene and Polish, finished with a Whitening Booster. In just about 60 minutes, she managed scaling, a polish, and whitening in one seamless sitting. From start to finish, Samira was a dream – taking the time to understand my brushing routine, answer every question, and follow up with thoughtful advice. By the time I walked out, my teeth weren’t just cleaner – they were gleaming.

And if you’re planning a bigger transformation – composite bonding or veneers, for example – virtual consultations mean you step off a flight, glide through Harrods, and head straight into your pre-prepared smile makeover. Efficiency, but make it luxury.

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