Top 10 New Arrivals for Men at Harrods This Month

Words by Tony Wilkes


Building on decades of expertise, the Harrods buyers and editors continually work to inspire with world-class arrivals spanning every category – from menswear to fragrance, food and fine watches – many of which you won’t find anywhere else. That’s why, to help your discovery, each month we’re spotlighting 10 of the best.


For April 2026, you’ll find exclusive menswear events, a Bremont collab with Felix the Cat, a new belt specialist and much more.

New to Harrods: Kartik Research

Founded in 2021, Kartik Research was born from designer Kartik Kumra’s desire to reintroduce humanness into clothing. Craftsmanship beats at the heart of the brand’s vision: working with no fewer than 300 Indian artisans, the brand celebrates its cultural heritage with a range of age-old techniques, from handloom fabrics to intricate embroidery. Striking a fine balance between elegance and extravagance, the label offers a welcome alternative for those looking beyond minimalist design.

Exclusive: Brunello Cucinelli Ricordo Parfum

Featured in our Top 10 Fragrances for Men, Brunello Cucinelli’s ‘Incanti-Poetici’ collection transforms the finest ingredients into olfactory verses – like this exclusive ‘Ricordo’ parfum. Inspired by Giovanni Pascoli’s poem Il Gelsomino, it opens with vibrant, spicy coriander seeds before unfolding into intense Akigalawood, jasmine Sambac and creamy coconut. At the base, enveloping Indonesian patchouli blends with cedarwood and the sweetness of vanilla: deep, memorable and highly emotive.

Spotlight On: The Macallan

Founded in 1824, The Macallan was one of the first distilleries in Scotland to be licensed – and it’s this heritage that makes its whiskies some of the finest in the world. At Harrods, you’ll find a range of aged bottles – like its 12-, 18-, and 25-year-old malts – plus Limited Edition releases like this 18-Year-Old Diamonds Are Forever Single Malt Scotch Whisky, marking the 55th anniversary of the James Bond film.

Made to Measure Services

“Fit is the starting point,” Gianluca Isaia told Harrods MAN Magazine. “A great suit follows the body naturally. The suit adapts to the man, never the other way around.” To achieve the perfect fit, our in-store made-to-measure service allows you to create a personalised and more comfortable wardrobe across a range of world-class brands like TOM FORD, Brioni, Isaia and more. Speak to a sales associate in Menswear on the Second Floor to book your first consultation.

New to Harrods: Elliot Rhodes

“I believed that we could change existing preconceptions of a product traditionally considered dull and unsexy,” says brand founder Justin Rhodes, “and thankfully, we seem to be winning the battle.” The product in question? The humble belt. Based in London’s Covent Garden, the brand designs all of its products in the UK, while each is exclusively made in Italy and Spain by skilled craftspeople using traditional techniques. With over 500 leather straps and 1000 buckles to choose from, Elliott Rhodes has a belt for every taste.

Save the Date: In-Store Events

From Thursday 23rd to Sunday 26th April, you’ll find a range of exclusive menswear offers in-store, from styling sessions with Jacquemus and monogramming at denim brand Frame to a live illustrator and DJ at NN07. Plus, you could win 50,000 Harrods Rewards points at our photo booth, get a complimentary drinks voucher when you spend £800 and enjoy gifts with purchases from Ami Paris, Polo Ralph Lauren, Amiri and more.

Bremont x Felix the Cat

Move over Mickey Mouse. Created in 1919, Felix the Cat – the first animated film star – is now the face of Bremont’s limited-edition Altitude MB Meteor. Made in Britain from highly durable Grade 2 titanium, it’s engineered to withstand the most extreme conditions, while Felix himself features on the dial – cheekily running off with six o’clock. To see the latest model for yourself, head to the brand’s new pop-up in Fine Watches on the Ground Floor.

Bang & Olufsen Beo Grace Earbuds

Bang & Olufsen’s products are so beautifully designed, they’re housed in the permanent collections of the world’s most respected museums, like the Museum of Modern Art in New York. Conceived as a design icon of the future, the brand’s wireless Beo Grace earbuds are made with an entirely new acoustic architecture, perfected by its engineers for advanced noise cancellation, lightness, and remarkable fidelity.

Spotlight On: Enfants Riches Déprimés

“We love the attention to detail, high-quality fabrics and statement graphics that make this brand so unique,” say our buyers of Enfants Riches Déprimés. “The collections feature original artwork from [founder and conceptual artist] Henri Alexander Levy’s sketchbook and paintings, across classic wardrobe staples with a punk twist.” Showcased at Paris Fashion Week, the brand’s Spring/Summer 2026 collection has landed in-store, alongside a must-see capsule exclusive to Harrods.

Wolf Watch Winder Cabinet

Since its founding in 1834, British brand Wolf has passed down its traditions and expertise across more than five generations. The brand’s watch winders are handmade precision instruments, engineered to keep your watch running accurately through cutting-edge innovation. Part of the bestselling Axis collection, this new watch winder cabinet houses 12 individual winders, while the Wolf Bluetooth app allows you to easily control the Turns per Day of your timepieces.

More New Arrivals at Harrods

Related Stories

The Best Shirtmakers for Men

“It’s so difficult to find a really good shirt,” says 100Hands co-founder Varvara Maslova. Discover our world-class edit from Eton, Polo Ralph Lauren and more.

Men’s Jewellery Brands to Know

‘Any stylish man now wears some level of jewellery,’ says designer Bleue Burnham. Read on for our favourite pieces to invest in now.

Harrods Stories

Bringing you a weekly dose of everything from expert styling tips to dinner-party solutions