Picante

Launched by Jude Taylor and Saam Zonoozi in 2011, Picante has built a loyal following as an ambitious name in British streetwear. Irreverent graphics, often referencing vintage logos and posters, define Picante T-shirts, with boxy fits and heavyweight organic cotton being hallmarks of the London brand. Shaggy textured yarns have also become a distinctive calling card across the label’s hoodies and jumpers, which, when paired with oversized silhouettes, reflect its laid-back aesthetic. As for its outerwear, a retro feel is expressed through contemporary takes on classic British styles – look for sporty shell jackets, quilted puffers and traditional car coats.