Bears & Soft Toys
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Toys Department
From the latest trending toys to our own handmade Harrods creations, discover a world of imagination and joy on the Fourth Floor, where playtime is elevated to an art.
Opening Soon
Jellycat Brunch
Jellycat lovers, it’s time to get excited, as something delicious will soon be arriving on the Ground Floor. Opening on 30th November, Jellycat Brunch is a first-of-its-kind dining destination, where a delectable menu of sweet and savoury dishes meets cuddly companions, both old and new.
Editor’s Picks
Brands In-store
Harrods
We pride ourselves on our affinity for traditional, heirloom-inspired toys, from seasonal colouring books to wooden games and soft plushies – including our Henry bear – designed to delight at any age.
Shop Harrods Toys
Jellycat
Almost 30 years after its founding, Jellycat still calls Harrods a home – and now even has its own Jellycat Airlines boutique on the Fourth Floor. Discover loveable classics and new, fresh-faced Amuseables in-store and online.
Shop Jellycat
LEGO
Every LEGO set, whether it’s for tiny fingers or larger hands, contains hours of entertainment. The diverse range stocked in our Toys department holds something for everyone – so play on, as the brand’s motto goes.
Shop LEGO
Moflin
Landing at the intersection of where tech meets toys, Moflin is reinventing the game. These pet-like plushies use AI-powered emotional behaviour to help alleviate stress and provide companionship.
Shop Moflin
Pop Mart
Famous for its viral Labubu (part of the The Monsters range), Pop Mart is the creator of many coveted collectibles. Find the brand’s full collection at Harrods, only in-store.
Sonny Angel
One of our Toys department’s most popular offerings, these cheeky cherubs have captured the hearts and minds of children and collectors worldwide. Look out for playful collaborations and new blind boxes in-store, with selected offerings online.
Shop Sonny Angel
Steiff
The creator of the teddy bear and a longstanding part of the Harrods Toys department, Steiff adds more creative pieces to its collection every year, and each one is designed to be cherished.
Shop Steiff
Toy Concierge
For expert, one-to-one guidance on all things toys, look no further than our Toy Concierge service. From sourcing rare collectibles to creating personalised gifts and curated lists, our specialists can help you find something truly extraordinary for every child.
To book an appointment, call +44 (0)20 7225 5855 or visit us in-store on the Fourth Floor.
News & Events
Mofusand Pop-up
Step into the whimsical world of Mofusand at its first-ever London pop-up, where the brand’s irresistibly cute cat plushies take centre stage. Inspired by the flagship store in Tokyo, expect playful visual displays, photo opportunities and the latest releases, including Posture Pals and bag charms.
K-Pop Demon Hunters Pop-Up
Netflix’s viral sensation about a K-pop girl group juggling a dazzling musical career with undercover super-heroine alter-egos has taken the world by storm. Now, they’re continuing their pop culture dominance that’s only ‘going up, up, up’ with this exciting pop-up in our Toys department from September 26th 2026.
OPENING HOURS
Monday: 10am - 9pm
Tuesday: 10am - 9pm
Wednesday: 10am - 9pm
Thursday: 10am - 9pm
Friday: 10am - 9pm
Saturday: 10am - 9pm
Sunday: 11.30am - 6pm*
*browsing only 11.30am–12pm
LOCATION
Toys
Fourth Floor, Harrods
87–135 Brompton Road
Knightsbridge
London SW1X 7XL
Frequently Asked Questions
The Harrods Toys Department is located on the Fourth Floor of our Knightsbridge store. There, you’ll find our Toy Concierge, the Jellycat Airlines boutique and sections including action toys, dolls and soft toys.
In the Harrods Toys Department, you’ll find everything from the latest plushies, construction toys and electronics to traditional wooden toys, dolls and games.
As well as our own Harrods toys, brands including Jellycat, Steiff, Pop Mart’s The Monsters (including the Labubu), LEGO and Barbie are all available to purchase in-store.
Alongside permanent boutiques like Jellycat Airlines, regular pop-ups also take place in our Fourth Floor Toys Department. Recent pop-ups include a Toy Story 5 experience and a collaboration with Miniverse. Keep an eye on our News & Events page, for the latest toy pop-up news.
Harrods is home to a huge collection of different Jellycat toys, including new collections and beloved classics. Harrods also regularly stocks exclusive Jellycat toys, only available to purchase at our Fourth Floor Jellycat Airlines boutique. Recent Harrods Jellycat exclusives include Bartholomew Bear Junior Pilot and the Amuseables Glacy Chocolate Cake.
Yes, toys can be personalised at Harrods. The best way to organise this is through our dedicated Toy Concierge on the Fourth Floor who can help source, create, and personalise gifts. Toys can be custom embroidered, engraved, or painted via this unique service.
