Top 10 New Arrivals for Men at Harrods This Month
Words by Tony Wilkes
Building on decades of expertise, the Harrods buyers and editors continue to inspire with world-class arrivals spanning every category – from menswear to fragrance, food and fine watches – many of which you won’t find anywhere else. That’s why, to help your discovery, each month we’re spotlighting 10 of the best.
For July 2026, you’ll find new drops from Louis Vuitton, an exclusive scent from Fragrance du Bois, TAG Heuer’s collab with Formula 1 and much more.
Louis Vuitton Newness
Louis Vuitton’s reputation for exquisite craftsmanship and adventure began with a selection of travel trunks – today, it extends to highly prized bags, shoes and menswear designed by men’s artistic director Pharrell Williams. For Spring/Summer 2026, the designer offers a fresh take on the maison’s travel heritage with a dandyish wardrobe blending soft tailoring with refined sportswear. Find it in-store only in Men’s Superbrands on the Second Floor now.
A. Lange & Söhne Pop-Up
The master German watchmaker unveils a pop-up dedicated to its exceptional calendar complications this month. Alongside classic timepieces like the Lange 1 and 1815, it will also showcase the new Saxonia Annual Calendar – launched at this year’s Watches and Wonders Geneva. Available in white and rose gold, it stars a new self-winding movement and a compact 36mm case, with a focus on superb legibility: a very smart choice for any occasion. To see it for yourself, head to the pop-up next to the brand’s boutique in Fine Watches on the Ground Floor.
Spotlight On: Lardini
Run by the same Italian family since 1978, Lardini is built on decades of fabric expertise. The tailoring house first started supplying fabrics to renowned fashion houses before establishing itself in its own right. At its new pop-up in Men’s Designer Collections on the Second Floor, you’ll find a collection of precious fabrics, earthy colours and relaxed, comfortable cuts, plus a summer-ready capsule exclusive to us.
Coming Soon: Carhartt WIP
You’d be hard-pressed to find a man who doesn’t own something by Carhartt. Founded in 1889 to make overalls for railroad workers, the brand has remained family-owned ever since. Celebrating hard work, honesty and trust, the American powerhouse arrives at Harrods next month with its WIP streetwear line. Expect rugged jackets, trousers and branded tees for modern urban life.
Exclusive: Fragrance du Bois Rude Oud Elixir Parfum
Made exclusively for Harrods by perfumer Christian Provenzano, Fragrance du Bois’ Rude Oud is a dynamic, opulent scent infused with saffron and sweet raspberry and a heart of rose and leather, all underpinned by warm amber and, of course, oud. Now, the brand has released a stronger iteration of the same exclusive fragrance in a powerful Elixir form. For more inspiration, be sure to read our updated guide to the best summer scents for men.
TAG Heuer Formula 1 Automatic Chronograph x Gulf
As the first luxury brand to have its logo appear on an F1 car back in 1969, TAG Heuer has long been synonymous with the sport. After returning to the sport as its Official Timekeeper last year, the Swiss watchmaker continues its tenure this July with the new the Formula 1 Automatic Chronograph x Gulf for 2026. Drawing directly on the culture of the track, it incorporates Gulf Oil’s signature blue and orange livery into its design – a colour palette made famous by Steve McQueen in the film Le Mans. Find it in Fine Watches on the Ground Floor.
Polo Ralph Lauren x Wimbledon Pop-Up
Have you read our new guide to dressing for Wimbledon? Aside from inspiration from those best-dressed men, we always look to Polo Ralph Lauren’s annual Wimbledon collab. The brand has been the Official Outfitter of the Wimbledon Championships since 2006, and continues to offer a collection of classic sportswear and preppy essentials inspired by the sophistication of tennis. Find it in Men’s Contemporary on the Second Floor now.
For Outdoor Cooking
Are you the kind of man who rules over the barbecue? Or perhaps you’re a cook who prefers his kitchen to be alfresco. The new Professional Charlie Oven is a charcoal oven, barbecue, smoker and pizza oven all rolled into one – designed (you guessed it) with professional specs. Available in bold primary colours, they’re handmade in Britain and built to withstand the unpredictable British weather. They’ll even endure snow.
Take the Plunge
In 2026, the best men’s swimwear looks just as stylish beyond the pool. In anticipation of the next British heatwave, or if you’re jetting off to warmer climes, upgrade your swim shorts with our edit of world-class styles from Frescobol Carioca, Vilebrequin and Orlebar Brown. With their tailored cuts and sleek designs, they can be worn easily with your other summer staples: think T-shirts, airy button-downs and even linen blazers.
Perrier-Jouët Belle Époque Champagne
Renowned for its elegantly floral Champagnes, Perrier-Jouët is among the region’s most prestigious names – and the Belle Époque Champagne is one of the maison’s finest cuvées. Graceful and delicate, it calls to mind the florals that decorate its bottles – the iconic anemone motif by Émile Gallé, a defining artist of the Art Nouveau movement.









