Boho is Back
The Chloé girl is revived for Autumn/Winter 2024, her archetypal wardrobe energised via a familiar roster of billow-sleeved blouses and tiered dresses in emblematic fabrics.
Chloé
French label Chloé and its free-spirited ready-to-wear collections have long inspired a legion of A-listers and It girls who crave a slice of the brand’s bohemian DNA. Founded in 1952 by Gaby Aghion – one of the first designers to move away from haute couture in favour of a more egalitarian approach to fashion – Chloé is now under the creative direction of Chemena Kamali, who merges the label’s romantic femininity with power dressing to create a unique, effortlessly elegant aesthetic. Today, Chloé’s clothing is defined by softly tailored separates, ruffled pieces and bold colours, which complement its numerous bags – especially its cult-favourite tote bags – as well as accessories and shoes.
Free-spirited Footwear
Footwear is a focal point at Chloé. Purveyor of a dynamic and unfettered mix of opposites, the brand provides a narrative for each distinctive style.
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Alluring Complements
Enter bags and accessories. Offering a playful riff on much-loved signatures, the Maison’s latest line-up favours versatility and modern heritage.
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The Homecoming
Chemena Kamali was appointed creative director of Chloé in 2023, following a tenure that saw her climb the ranks inside the French powerhouse.
