French label Chloé and its free-spirited ready-to-wear collections have long inspired a legion of A-listers and It girls who crave a slice of the brand’s bohemian DNA. Founded in 1952 by Gaby Aghion – one of the first designers to move away from haute couture in favour of a more egalitarian approach to fashion – Chloé is now under the creative direction of Chemena Kamali, who merges the label’s romantic femininity with power dressing to create a unique, effortlessly elegant aesthetic. Today, Chloé’s clothing is defined by softly tailored separates, ruffled pieces and bold colours, which complement its numerous bags – especially its cult-favourite tote bags – as well as accessories and shoes.
Founded in Paris in 1952 by Gaby Aghion, Chloé is defined by freedom, individuality and modern femininity. Under creative director Chemena Kamali, the house continues to lead with fluid tailoring, romantic silhouettes and bohemian details.
Chloé's soft, flowing dresses and relaxed tailoring are anchored by its most recognisable handbag styles: the horseshoe-curved Marcie shoulder bag and the padlock-adorned Paddington bag, which nod to the house's equestrian inspirations.
Chloé's timeless investment pieces move with you from season to season. Relative newcomers like the Woody tote and slides sit alongside the original Chloé girl It bags; romantic dresses embrace ruffles and feminine details; and Chloé sunglasses always nod to ‘70s references.
Craftsmanship is key at Chloé, where every handbag is made to treasure. Supple, grained leathers ensure Chloé bags soften beautifully yet hold their shape, while equestrian-inspired stitching and golden hardware are hallmarks for a reason, thanks to the skilled finishing of every piece.
