Top 10 Fragrances for Men

You may think you know the scent of oud. But wait until you experience Creed’s exclusive Oud Zarian. At its heart lies Oud Choron, the rarest 80-year-aged oud harvested from Aquilaria trees deep in the Sylhet forests of Bangladesh, lending a velvety, resinous depth and complexity that’s truly unprecedented. Opening with notes of warming frankincense and spice accord, it reveals a radiant heart of rose centifolia atop a base of creamy sandalwood, patchouli and myrrh – the result of the brand’s painstaking quest for perfection.

Parfum de Marly’s relaunched Les Extraits collection is one of our top 10 new arrivals to know this month for men. Exclusive to Harrods in the UK, Eragon is a vibrant, audacious scent that emits light, power and creativity. Inspired by the Sun King, Louis XIV, it uses the most evocative and dazzling notes in haute parfumerie. “I worked with patchouli, vanilla and cinnamon in a radiant, almost incandescent style to give amber new energy,” says creative director Julien Sprecher. “This is an Extrait as a creative manifesto, elevated by warmth and contrast.”

Ten years on from launch, Byredo’s Night Veils collection has been reimagined with a collection of four new scents inspired by the intensity of the night. Heady with a touch of freshness, Cuir Sellier captures the quiet potency of leather – evoking the seats of a classic car, the rich patina of a well-made bag, or the antique armchairs of a gentleman’s club. Top notes of velvety cashmeran and earthy black tea give way to a heart of tobacco leaf and dense leather accord, finishing with crisp birchwood and deep oakmoss.

Two iconic scents meet in TOM FORD’s rich new fragrance: the prize-winning Black Orchid and Ghost Orchid accord, creating something deeper, darker and irresistibly strong. An increased dosage of ylang ylang brings untapped luminosity, further enhanced with vivid timut pepper. Roasted tonka and black truffle accord creates a smouldering earthiness, while woody patchouli and warm amber finish a masterful balance of contrasts. Spray it on the collar and cuffs of the brand’s famous suiting, perfectly reimagined by new creative director Haider Ackermann.

“I have a fascination with architecture,” says Céline Roux, global head of fragrances at Jo Malone London, “so I’ve always been in awe of the Alhambra in the south of Spain. I’ve always thought how much I would love to create something connected with the place.” That fragrance is the new Amber Labdanum, a powerful, amber scent born from the hills of Andalusia. Roux spent time with a producer in the region to learn about labdanum – a warm, sweet resin prized for its longevity and depth, trying at least 10 different extractions before she hit upon ‘the one’. Warmer, rounder and more elevated than ever.

Dior Sauvage is the world’s bestselling scent. In 2021, a bottle was purchased every three seconds – and the new Sauvage Elixir is reportedly the most in-demand men’s fragrance of 2025. Consider this the original scent as a fine liqueur, an extraordinary concentrate that blends its famous freshness with spicy grapefruit, heady French lavender and smooth, sweet woods.

How is your knowledge of alchemy? Created by master perfumer Alberto Morillas, Gucci’s The Alchemist’s Garden collection is based on the four alchemical stages: earth, air, wind and fire. Inspired by the second, the new Muschio di Luce Eau de Parfum draws on powerful yet airy musk – offering warm, powdery and sweet accents – while pink pepper and vetiver add a spicy, woody depth. Modelled on the first perfumery containers from antique apothecaries, the white glass flaçon is finished with a bird of paradise, a symbol of freedom and splendour.  

Where Burberry has its trench coat, Saint Laurent has the tuxedo. Inspired by the emblematic creations of Yves Saint Laurent, each scent in YSL’s Le Vestiaire des Parfums Signature Collection pays homage to one of the centerpieces of the couturier’s design history. Tuxedo takes inspiration from the brand’s most iconic design – ‘Le Smoking’ – with a smoky base of patchouli brightened by the sharp luminosity of black pepper and spices. Wear it with a black-tie ensemble for your next formal occasion.

Few brands are as emblematic of Britishness as Burberry. An intense reinterpretation of the original scent, this Mr. Burberry Indigo Eau de Parfum captures the thrill and excitement of London at night. Expect top notes of tarragon and spicy cinnamon deftly layered over rich patchouli with a base of amber and smoky vetiver. The bottle, inspired by the brand’s black Heritage Trench Coat, has a weighted cap referencing its horn-look buttons, while the hand-tied knot is made from English gabardine – the innovative fabric coined by Thomas Burberry more than 100 years ago.

“No elegance is possible without perfume,” said Coco Chanel, mastermind of the most legendary scent in the world: N°5. Created like an Extrait de Parfum, Bleu de Chanel L’Exclusif is an intensely complex fragrance designed to leave a long-lasting trail. Its woody notes have been accentuated for a warming quality, while its sense of mystery manifests through leathery, resinous hints of cistus labdanum. To finish, amber brings contrast and vibrancy, resulting in a memorable fragrance that is guaranteed to make an impression.

There are big brand releases and trending bestsellers – but what about those scents that stand out among those in-the-know?

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