Zegna Fragrances

Zegna’s story began in 1910 in Trivero, high in the Alps of northern Italy, when a visionary entrepreneur set in motion a story that’s now told through scent for the first time. Entitled Memorie, Zegna’s fragrance collection distils this tale into six olfactory volumes, with each creation evocative of a particular chapter in the founder’s life. The six men’s fragrances are inspired by Italian heritage and memories, echoing Zegna’s legacy through their focus on craftsmanship, emotion and timeless scent. Bringing new dimension to a history that’s been passed down from generation to generation, the collection reflects a refined vision – one where heritage and expertise align to shape unique, long-lasting perfumes.