about:blank

about:blank was born in 2021 in East London, when Jack Henderson and Perry Davies turned a former Victorian factory into a playground for precise, effortless menswear. Named after the “about:blank” browser page, the label celebrates the joy of a fresh start, crafting minimal, intentional pieces that act as a blank canvas for personal style. about:blank’s first-ever T-shirt caught the attention of DJs and creatives with its clean-cut and premium jersey, while its collection of shirts balance relaxed tailoring with precise lines. Today, about:blank’s expertly engineered trousers offer freedom of movement, and jumpers explore texture and cold-weather layering. Every piece is designed to age gracefully, forming a cohesive wardrobe where playful details never disrupt the clarity of its minimal vision.