Emilio Pucci
While Emilio Pucci may have launched his eponymous label on a collection of skiwear, the brand truly established itself as a fashion institution by revolutionising jet-set fashion via the founder’s joyful, spontaneous vision. From Pucci dresses to bags and accessories, every creation expresses a desire for movement and maximalism, captured in kaleidoscopic prints and flowing shapes. Today, the House is perhaps best known for its resort and swimwear; spirited silhouettes bearing crossover straps and cut-out detailing define Pucci's swimsuits and bikinis, while beach-ready pieces like kaftans and maxi dresses provide a dynamic canvas for the brand’s iconic abstract prints. When it comes to building a wardrobe for the colder months, the label is no less vibrant: Pucci tops, trousers and scarves embrace the same spirited aesthetic year-round.
