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Jimmy Choo is a 21st-century brand synonymous with glamour and polish. Defined by the innovative silhouettes, exquisite Italian craftsmanship and attention to detail of its handmade shoes – whether that’s strappy sandals or bold trainers – the brand has become a globally recognised name, frequently referenced by pop culture and a firm fixture on the red carpet. Originally a bespoke shoemaker working out of London’s East End, the label now offers a bestselling perfume collection, as well as bags that are the perfect complement to Jimmy Choo’s signature heels. The founder’s niece Sandra Choi is now at the family-run brand’s helm, bringing couture-like detail to every step of the design and manufacturing process. With numerous awards up its sleeve, Jimmy Choo continues to delight and excite season upon season with faithful silhouettes and trend-led, party-ready additions.
Shoe In
The eternally chic Romy pump; the party-ready Sacaria sandal; the statement Marta mule; and don’t get us started on the wide range of boots. Whatever the occasion, there’s always a perfectly embellished Choo to ensure you stay one step ahead in the style stakes.
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Accessories
Beyond the heels and boots we know and love, Jimmy Choo’s bag collection is more than worthy of attention. Maintaining the exquisite attention to detail that is synonymous with Jimmy Choo, the accessories expansion includes the likes of spacious totes and mini evening-elegant clutches.
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Bridal
Running the gamut between demure elegance and head-turning glamour, Jimmy Choo’s bridal collection of satin and leather shoes will leave you head over heels; as will the selection of matching bags. And who could forget the bridesmaids? Embellished pumps and standout flats will have them sparkling from the ceremony to the dancefloor.
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At the Helm
At 17, Sandra Choi found her passion at her uncle Jimmy Choo’s atelier. Three decades, one visit to the White House and over 1,000 red-carpet moments later, the now-creative director is still scaling new heights (with some help from those skyscraper heels). She told us: “If you’re gutsy enough to put a certain point of view out there, you can be heard.
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