Herno

Every morning, a cold wind blows down from the Alps into Italy’s Erno valley. It’s coupled in winter with persistent rain and in summer with spontaneous storms on the shores of Lake Maggiore – and right in the middle of it all, come rain or shine, is Herno. The label, founded here by Giuseppe Marenzi in 1948, creates premium outerwear informed by the uncompromising demands of this microclimate, be it a padded down jacket, versatile gilet or waterproof puffer. Undercurrents of traditional Italian tailoring and contemporary sportswear keep the edit fresh, but it’s the lessons in functionality learned in the valley that ensure you’ll reach for your Herno down jacket for years to come.