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World of Watches

Innovative designs, key investments, luxury for life; consider Harrods your World of Watches.

Collection Highlights

The Watch Files


Industry news, expert advice and horological know-how; read the latest.

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How to Build a Watch Wardrobe

Buy what works. Buy what you love. Buy what lasts. Harrods contributing watches editor Robin Swithinbank shares his three top tips for building your watch wardrobe.

How to Shop Fine Watches Sustainably

Innovation, aftercare, personalisation; Harrods head of fine watches and fine jewellery Beth Hannaway shares her advice on shopping sustainably.

The Sustainable Vanguard

  • Breitling sustainability watch on a dark green marble background





    Since its launch in 1957, Breitling’s SuperOcean has represented the pinnacle of outstanding diving watches. Recent variations on the original blueprint include an ecologically responsible strap crafted in ECONYL® – a yarn created using regenerated nylon waste, such as fishing nets pulled from the world’s oceans.

    Shop Breitling
  • Chopard sustainability watch on a gold background

    Alpine Eagle


    Alpine Eagle


    From feather-shaped hands to a tapered lucent steel bracelet – designed to evoke snow-capped peaks, Chopard’s Alpine Eagle pays homage to the environment and ecology of Switzerland’s mountains. But its affinity goes further. Underscoring Chopard’s dedication to this unique territory is a partnership with the Eagle Wings Foundation, which aims to reintroduce the Golden Eagle to its natural habitat.

    Shop Chopard
  • Ulysse Nardin sustainability watch on a cream leather background

    Freak X

    Ulysse Nardin

    Freak X

    Ulysse Nardin

    The latest in Ulysse Nardin’s cutting-edge Freak family, the Freak X utilises Carbonium® Gold – a revolutionary material, the production of which has 40% less environmental impact than traditional carbon composites. With a bold baguette carousel to indicate time and an ultra-lightweight silicium balance wheel, the Freak X more than lives up to the reputation of its groundbreaking antecedent.

    Shop Ulysse Nardin
  • Panerai sustainability watch on light green marble background





    Part of Panerai’s renowned portfolio of diver’s watches – note the 300m water-resistance and Super-LumiNova coating on indices and hands, the Submersible Mike Horn Edition is the result of an innovative production process designed to safeguard the planet. Its durable EcoTitanium body and recycled plastic strap lead the way in material innovation. Shop Panerai through our Personal Shopping service.

    Find Out More

Fine Watch Brands at Harrods

Rolex  |  A. Lange & Söhne  |  Audemars Piguet  |  Breitling  |  Buben & Zorweg  |  Bvlgari  |  Cartier  |  CHANEL  |  Chopard  |  Foundwell  |  Girard-Perregaux  |  H. Moser & Cie  |  Hublot  |  IWC Schaffhausen  |  Jaeger-LeCoultre  |  Longines  |  Omega  |  Panerai  |  Piaget  | Roger Dubuis  |  SwissKubiK  |  TAG Heuer  |  Tudor  |  Ulysse Nardin  |  Vacheron Constantin  |  Van Cleef & Arpels  |  Zenith

  • Rolex boutique in store with their iconic green and a huge chandelier
  • Roger Dubuis boutique showing their red display cases containing the finest watches
  • Customer and staff member in the VIP Private Room with a luxe tea set
  • The Vacheron Constantin boutique inside the Fine Watches room
  • Jager-LeCoultre boutique with staff pulling out secret drawers of watches
  • Cabinet of Ulysse Nardin watches in the Fine Watch Room
  • Hublot boutique with customer speaking to staff member
  • Back of an A.Lange & Söhne watch
  • Staff where a Harrods branded glove helping a customer fit a Panerai Submersible
  • Audemars Piguet boutique within store
  • Cabinet of Zenith watches
  • Boutique for A.Lange & Söhne within the Fine Watch Room

Get In Touch

Email the Fine Watches team at [email protected] or call +44 (0)20 7730 1234 ext. 2142.

Lower Ground and Ground Floors

The Fine Watches department at Harrods

Opening Hours

Monday11am - 7pm

Tuesday11am - 7pm

Wednesday11am - 7pm

Thursday11am - 7pm

Friday11am - 7pm

Saturday11am - 7pm

Sunday11.30am - 6pm*

* browsing only 11.30am–12pm

In-Store Services

Unrivalled in knowledge, professionalism and passion, our in-store team is comprised of artisans, engravers and boutique specialists – all ready to assist you in your discovery of the department.

Woman speaking to a staff member in the Fine Jewellery Rooms, surrounded by our statement boutiques

Fine Jewellery

From heirloom diamonds to more contemporary pieces, find the jewellery of your dreams at Harrods.