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Brioni AW21 Campaign

Brioni

Brioni represents the pinnacle of luxury and expertise, setting a global precedent for the art of tailoring since its first Roman boutique opened in 1945. Each stitch of a Brioni suit is rich with heritage, adhering to the house’s precise 220-step method that requires 6000 hand stitches and over 22 hours of work to achieve a sartorial masterpiece. The only label to train tailors at its own elite school in Italy, Brioni's unique silhouette seeks to create a harmony between the suit and the body so it can be worn like a second skin. Indulge in lifelong pieces and a range extending its impeccable craftsmanship to casualwear, Brioni shirts, accessories and fragrances.


BeautyMen

  • Harrods - Milan Fashion Week
    1

    AW21

    A Relaxed Approach

    AW21

    A Relaxed Approach

    This season, the nonchalant elegance that characterises Norbert Stumpfl’s approach to design extends far beyond impeccable Italian tailoring. Expect unfussy selvedge denim and ultra-luxe knitwear, translated into workwear-inspired silhouettes for the modern gentleman.

    Shop Menswear
  • Harrods - From Abruzzo With Love
    2

    Made in Italy

    From Abruzzo With Love

    Made in Italy

    From Abruzzo With Love

    In 1959, Brioni opened an atelier in the Italian town of Penne, Abruzzo. The hope? To revolutionise tailoring while maintaining traditional standards of craftsmanship. That same atelier continues to operate today; when creative director Norbert Stumpfl first visited, it gave him goosebumps. “There were no machines,” Stumpfl tells us. “Just the quiet beauty of expert tailors working by hand.”

  • Harrods - On the Red Carpet
    3

    On the Red Carpet

    A-List Appeal

    On the Red Carpet

    A-List Appeal

    Traditional tailoring codes, a quiet sense of modernity and just a touch of swagger – it’s easy to see why Brioni would appeal to Hollywood’s leading men. Brad Pitt, Drake and Leonardo DiCaprio are among the long list of stars to give Brioni their seal of approval, proving that the best style statements are those underpinned by quality and elegance.

  • Harrods - Lessons in Elegance
    4

    Sprezzatura

    Lessons in Elegance

    Sprezzatura

    Lessons in Elegance

    With a design philosophy firmly rooted in Roman sartorial heritage, Brioni has always adhered to the art of sprezzatura – a uniquely Italian concept that describes a certain nonchalant elegance. As Norbert Stumpfl puts it, sprezzatura is “a way of dressing that is based on the formal look, but where the traditional codes are broken to create a more effortless outfit.”

186 Products found

+ Brad Pitt Signature Single-Breasted Jacket primary image

Brioni

+ Brad Pitt Signature Single-Breasted Jacket

$5,049
+ Brad Pitt Signature Formal Shirt primary image

Brioni

+ Brad Pitt Signature Formal Shirt

$635
+ Brad Pitt Signature Virgin Wool Tailored Trousers primary image

Brioni

+ Brad Pitt Signature Virgin Wool Tailored Trousers

$2,036
+ Brand Pitt Signature Wool Tailored Suit primary image

Brioni

+ Brand Pitt Signature Wool Tailored Suit

$5,719
+ Brad Pitt Signature Cashmere Long-Sleeved Polo Shirt primary image

Brioni

+ Brad Pitt Signature Cashmere Long-Sleeved Polo Shirt

$1,331
+ Brad Pitt Signature Wool-Silk Blazer primary image

Brioni

+ Brad Pitt Signature Wool-Silk Blazer

$5,415
+ Brand Pitt Signature Wool Coat primary image

Brioni

+ Brand Pitt Signature Wool Coat

$2,906
Logo Baseball Cap primary image

Brioni

Logo Baseball Cap

$324
Leather Jacket primary image

Brioni

Leather Jacket

$6,449
Silk-Blend Blazer primary image

Brioni

Silk-Blend Blazer

$2,334
Wool Sweater primary image

Brioni

Wool Sweater

$707
Logo Baseball Cap primary image

Brioni

Logo Baseball Cap

$324
Linen Shirt primary image

Brioni

Linen Shirt

$503
Zip-Up Polo Shirt primary image

Brioni

Zip-Up Polo Shirt

$743
Cashmere-Silk Reversible Zip-Up Hoodie primary image

Brioni

Cashmere-Silk Reversible Zip-Up Hoodie

$2,783
Check Print Shirt primary image

Brioni

Check Print Shirt

$552Now $331
Brioni Eau de Parfum (100ml) primary image

Brioni

Brioni Eau de Parfum (100ml)

$114
Brioni Eau de Parfum (60ml) primary image

Brioni

Brioni Eau de Parfum (60ml)

$84
Textured Espadrilles primary image

Brioni

Textured Espadrilles

$1,281
Silk Tie primary image

Brioni

Silk Tie

$276
Border Pocket Square primary image

Brioni

Border Pocket Square

$168
Formal Double Cuff Shirt primary image

Brioni

Formal Double Cuff Shirt

$671
Formal Double Cuff Shirt primary image

Brioni

Formal Double Cuff Shirt

$671
Formal Shirt primary image

Brioni

Formal Shirt

$659
Short Cotton Socks primary image

Brioni

Short Cotton Socks

$60
Long Ribbed Cotton Socks primary image

Brioni

Long Ribbed Cotton Socks

$72
Meribel Slim Jeans primary image

Brioni

Meribel Slim Jeans

$611
Cashmere Fringed Scarf primary image

Brioni

Cashmere Fringed Scarf

$503
Long Ribbed Cotton Socks primary image

Brioni

Long Ribbed Cotton Socks

$72
Straight 5-Pocket Jeans primary image

Brioni

Straight 5-Pocket Jeans

$743
Slim Fit Formal Shirt primary image

Brioni

Slim Fit Formal Shirt

$635
Leather Sneakers primary image

Brioni

Leather Sneakers

$908
Leather Sneakers primary image

Brioni

Leather Sneakers

$974
Suede Slip-On Sneakers primary image

Brioni

Suede Slip-On Sneakers

$575
Leather Knitted-Panel Sneakers primary image

Brioni

Leather Knitted-Panel Sneakers

$974
Textured Espadrilles primary image

Brioni

Textured Espadrilles

$1,281
Meribel Slim Jeans primary image

Brioni

Meribel Slim Jeans

$611
Short Cotton Socks primary image

Brioni

Short Cotton Socks

$60
Silk Patterned Tie primary image

Brioni

Silk Patterned Tie

$228
Silk Patterned Tie primary image

Brioni

Silk Patterned Tie

$228
Silk Patterned Tie primary image

Brioni

Silk Patterned Tie

$228
Logo Buckle Belt primary image

Brioni

Logo Buckle Belt

$575
Logo Buckle Belt primary image

Brioni

Logo Buckle Belt

$575
Silk B-Logo Tie primary image

Brioni

Silk B-Logo Tie

$228
Silk B-Logo Tie primary image

Brioni

Silk B-Logo Tie

$228

New Season

Striped Formal Shirt primary image

Brioni

Striped Formal Shirt

$479

New Season

Geometric Print Formal Shirt primary image

Brioni

Geometric Print Formal Shirt

$683

New Season

Silk Shirt primary image

Brioni

Silk Shirt

$1,166

New Season

Cotton Patterned Shirt primary image

Brioni

Cotton Patterned Shirt

$683
Leather Bomber Jacket primary image

Brioni

Leather Bomber Jacket

$7,084

New Season

Cotton Shirt primary image

Brioni

Cotton Shirt

$479
Cotton Shirt primary image

Brioni

Cotton Shirt

$539

New Season

Cotton Patterned Shirt primary image

Brioni

Cotton Patterned Shirt

$575

New Season

Striped Cotton Shirt primary image

Brioni

Striped Cotton Shirt

$575

New Season

Single-Breasted Blazer primary image

Brioni

Single-Breasted Blazer

$16,754
Wool Single-Breasted Jacket primary image

Brioni

Wool Single-Breasted Jacket

$5,052

New Season

Embroidered T-Shirt primary image

Brioni

Embroidered T-Shirt

$300
Cashmere-Silk Rollneck Sweater primary image

Brioni

Cashmere-Silk Rollneck Sweater

$1,341

New Season

Cashmere-Silk Rollneck Sweater primary image

Brioni

Cashmere-Silk Rollneck Sweater

$1,341

New Season

Embroidered T-Shirt primary image

Brioni

Embroidered T-Shirt

$300
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