Missoni
Founded in Italy in 1953 under the playful name Maglificio Jolly, translating to ‘Jolly Knitwear Factory’, Missoni has grown into a pillar of Italian luxury, celebrated for its kaleidoscopic ready-to-wear and the iconic zigzag motif that effortlessly captures the spirit of Mediterranean escapism. From radiant swimwear and bikinis that echo the hues of a setting sun to ethereal dresses and kaftans that ripple like ocean waves, every piece is a celebration of joy, movement and masterful craftsmanship. To this day, Missoni remains family owned and deeply personal, weaving its legacy into every thread of its fashion – and now homeware collections too.
