A Denim State of Mind: Inside the New CHANEL Make-Up Collection

Words by Maya Avram

CHANEL Beauty’s timeless allure comes from its effortless attitude. That spirit is captured in the maison’s Denim Makeup Collection, a limited‑edition line dreamt up by Cometes Collective member and make‑up artist Valentina Li.

“For me, make-up is not about rules or perfection; it’s about expression,” says Li. The collection’s rich blues, powdery pinks and shimmering metallics invite experimentation as they are designed to be worn the same way you wear your favourite pair of jeans – the ones that make you feel strong, stylish and fully yourself.

“Denim is universal, but it’s never uniform,” Li says, admiring how the fabric evolves with time, movement and life – much like make‑up itself. For her, the collection’s shifting blues and lived‑in textures speak to individuality rather than perfection. After all, the secret to wearing any make-up look with confidence begins with one thing: knowing yourself.

The way you build your make‑up throughout the day is as much about mood as it is about finish. With deeper tones and velvety textures that subtly shift your look, the Denim Collection is designed to move with you, from morning freshness to evening intensity. “It invites each woman to define her own beauty, just like Gabrielle Chanel did,” says Li.