Jeans 101: Find Your Fit in These Bestselling Pairs

Words by Eleanor Hibberd


No modern wardrobe is complete without a classic pair of jeans. From Paige’s refresh of the ’70s flare to an It-girl straight leg and dependable skinny styles, find your fit in our bestselling cuts.

The Flares

Riffing on a ’70s silhouette, Paige puts a contemporary spin on the retro classic with its wide-leg Anessa jeans. Eschewing the typical fit-and-flare or exaggerated bootcut of the era, the brand’s trending pair hugs high on the waist before relaxing into a wide, full-length flare – perfectly wearable for the everyday. Paige’s signature Transcend Vintage denim and raw hems, meanwhile, deliver that coveted lived-in look from the outset, specially designed to allow comfortable stretch and recovery.

Models (L–R) YACINE is 5’10’’, takes a UK6-8 and is wearing size 26
SAM is 5’9’’, takes a UK10 and is wearing size 28
MAYA is 5’9.5’’, takes a UK14 and is wearing size 29

Shop Paige Anessa Jeans & More

The Straight Leg

From runways to street style, tastemakers are looking to 1990s fashion more than any other decade right now. It’s no surprise, then, that straight-leg jeans are among the trending cuts of 2024. In keeping with our favourite off-duty It-girls, the fit is all about looking nonchalant yet impeccably put together. The Agolde ’90s Pinch-Waist is the crème de le crème, fitting just snugly enough on the hips before loosening into a comfortable yet sleek straight leg. A dream come true for low-maintenance minimalists.

Models (L–R) YACINE is 5’10’’, takes a UK6-8 and is wearing size 26
SAM is 5’9’’, takes a UK10 and is wearing size 27
MAYA is 5’9.5’’, takes a UK14 and is wearing size 30


Shop Agolde ’90s Jeans & More

The Skinny Fit

Though a departure from the looser silhouettes that have dominated denim lately, skinny jeans remain a steadfast investment for fans of a capsule wardrobe – and will be appearing in ever increasing numbers thanks to their resurgence on the Miu Miu AW24 runway. Stay tuned. Good American’s pair is a favourite among the brand’s loyalists. Part of its Good Legs collection, they’re specially designed to sculpt and shape with a body-hugging fit that enhances the hips and legs without gaping at the waist. Can’t argue with that.

Models (L–R) SAM is 5’9’’, takes a UK10 and is wearing size 29
MAYA is 5’9.5’’, takes a UK14 and is wearing size 31
YACINE is 5’10’’, takes a UK6-8 and is wearing size 26


Shop Good American Good Legs Jeans & More

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Denim

Here’s everything you need to know about buying and wearing the beloved wardrobe icon