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Spending £250 on Harrods Beauty? Our annual beauty gift is yours. Ts&Cs apply. - Find Out More


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Brioni AW21 Campaign

Brioni

Brioni represents the pinnacle of luxury and expertise, setting a global precedent for the art of tailoring since its first Roman boutique opened in 1945. Each stitch of a Brioni suit is rich with heritage, adhering to the house’s precise 220-step method that requires 6000 hand stitches and over 22 hours of work to achieve a sartorial masterpiece. The only label to train tailors at its own elite school in Italy, Brioni's unique silhouette seeks to create a harmony between the suit and the body so it can be worn like a second skin. Indulge in lifelong pieces and a range extending its impeccable craftsmanship to casualwear, Brioni shirts, accessories and fragrances.


BeautyMen

  • Harrods - Milan Fashion Week
    1

    AW21

    A Relaxed Approach

    AW21

    A Relaxed Approach

    This season, the nonchalant elegance that characterises Norbert Stumpfl’s approach to design extends far beyond impeccable Italian tailoring. Expect unfussy selvedge denim and ultra-luxe knitwear, translated into workwear-inspired silhouettes for the modern gentleman.

    Shop Menswear
  • Harrods - From Abruzzo With Love
    2

    Made in Italy

    From Abruzzo With Love

    Made in Italy

    From Abruzzo With Love

    In 1959, Brioni opened an atelier in the Italian town of Penne, Abruzzo. The hope? To revolutionise tailoring while maintaining traditional standards of craftsmanship. That same atelier continues to operate today; when creative director Norbert Stumpfl first visited, it gave him goosebumps. “There were no machines,” Stumpfl tells us. “Just the quiet beauty of expert tailors working by hand.”

  • Harrods - On the Red Carpet
    3

    On the Red Carpet

    A-List Appeal

    On the Red Carpet

    A-List Appeal

    Traditional tailoring codes, a quiet sense of modernity and just a touch of swagger – it’s easy to see why Brioni would appeal to Hollywood’s leading men. Brad Pitt, Drake and Leonardo DiCaprio are among the long list of stars to give Brioni their seal of approval, proving that the best style statements are those underpinned by quality and elegance.

  • Harrods - Lessons in Elegance
    4

    Sprezzatura

    Lessons in Elegance

    Sprezzatura

    Lessons in Elegance

    With a design philosophy firmly rooted in Roman sartorial heritage, Brioni has always adhered to the art of sprezzatura – a uniquely Italian concept that describes a certain nonchalant elegance. As Norbert Stumpfl puts it, sprezzatura is “a way of dressing that is based on the formal look, but where the traditional codes are broken to create a more effortless outfit.”

59 Products found

Brioni Eau de Parfum (60ml) primary image

Brioni

Brioni Eau de Parfum (60ml)

£70
Short Cotton Socks primary image

Brioni

Short Cotton Socks

£70
Cotton Polo Shirt primary image

Brioni

Cotton Polo Shirt

£360
Brioni Eau de Parfum Intense (60ml) primary image

Brioni

Brioni Eau de Parfum Intense (60ml)

£85
Border Pocket Square primary image

Brioni

Border Pocket Square

£150
Brioni Eau de Parfum (100ml) primary image

Brioni

Brioni Eau de Parfum (100ml)

£95
Long Ribbed Cotton Socks primary image

Brioni

Long Ribbed Cotton Socks

£90

New Season

Chamonix Straight Jeans primary image

Brioni

Chamonix Straight Jeans

£460
Linen-Wool-Silk Tailored Jacket primary image

Brioni

Linen-Wool-Silk Tailored Jacket

£5,010
Printed Logo Scarf primary image

Brioni

Printed Logo Scarf

£580
Printed Logo Scarf primary image

Brioni

Printed Logo Scarf

£580
Cotton Polo Shirt primary image

Brioni

Cotton Polo Shirt

£360
Cashmere-Silk Collared Sweater primary image

Brioni

Cashmere-Silk Collared Sweater

£900
Cotton Striped Shirt  primary image

Brioni

Cotton Striped Shirt

£940
Gradient-Detail Blazer  primary image

Brioni

Gradient-Detail Blazer

£5,600
Cotton Striped T-Shirt  primary image

Brioni

Cotton Striped T-Shirt

£520
Cotton Polo Shirt primary image

Brioni

Cotton Polo Shirt

£680
Silk Bomber Jacket primary image

Brioni

Silk Bomber Jacket

£2,460
Cotton Polo Shirt primary image

Brioni

Cotton Polo Shirt

£680
Cotton Polo Shirt primary image

Brioni

Cotton Polo Shirt

£680
Cotton T-Shirt primary image

Brioni

Cotton T-Shirt

£270
Cotton T-Shirt primary image

Brioni

Cotton T-Shirt

£270
Cashmere-Silk Sweater primary image

Brioni

Cashmere-Silk Sweater

£840Now £729.96
Cashmere-Silk Sweater primary image

Brioni

Cashmere-Silk Sweater

£1,940
Leather Textured Bifold Wallet  primary image

Brioni

Leather Textured Bifold Wallet

£440
3-in-1 Performa Jacket primary image

Brioni

3-in-1 Performa Jacket

£2,440
Cotton Polo Shirt  primary image

Brioni

Cotton Polo Shirt

£400
Cotton Polo Shirt primary image

Brioni

Cotton Polo Shirt

£400
Square Sunglasses primary image

Brioni

Square Sunglasses

£345
Square Sunglasses primary image

Brioni

Square Sunglasses

£415
Square Sunglasses primary image

Brioni

Square Sunglasses

£415
Square Sunglasses primary image

Brioni

Square Sunglasses

£345
Cashmere Fringed Scarf primary image

Brioni

Cashmere Fringed Scarf

£400
Cashmere Fringed Scarf primary image

Brioni

Cashmere Fringed Scarf

£400
Cashmere-Silk Fringed Scarf primary image

Brioni

Cashmere-Silk Fringed Scarf

£1,100
Cashmere Fringed Scarf primary image

Brioni

Cashmere Fringed Scarf

£850
Leather Bomber Jacket primary image

Brioni

Leather Bomber Jacket

£5,910
Pre-Tied Houndstooth Bow Tie primary image

Brioni

Pre-Tied Houndstooth Bow Tie

£150
Leather Luggage Tag primary image

Brioni

Leather Luggage Tag

£220
Leather Keychain primary image

Brioni

Leather Keychain

£270
Regimental Jacquard Beach Towel (90cm x 150cm) primary image

Brioni

Regimental Jacquard Beach Towel (90cm x 150cm)

£390
Vicuna Scarf primary image

Brioni

Vicuna Scarf

£2,770
Vicuña-Cashmere Coat primary image

Brioni

Vicuña-Cashmere Coat

£20,860
Leathergoods primary image

Brioni

Leathergoods

£3,120
Cashmere Fringed Scarf primary image

Brioni

Cashmere Fringed Scarf

£400
Mink Fur Scarf primary image

Brioni

Mink Fur Scarf

£4,560
Mink Fur Scarf primary image

Brioni

Mink Fur Scarf

£4,560
Border Pocket Square primary image

Brioni

Border Pocket Square

£150
Meribel Slim Jeans primary image

Brioni

Meribel Slim Jeans

£460
Chamonix Straight Jeans primary image

Brioni

Chamonix Straight Jeans

£460
Vicuna Fringe Scarf primary image

Brioni

Vicuna Fringe Scarf

£2,770
Soft Accessories primary image

Brioni

Soft Accessories

£190
Short Cotton Socks primary image

Brioni

Short Cotton Socks

£70
Silk Tie primary image

Brioni

Silk Tie

£180
Meribel Slim Jeans primary image

Brioni

Meribel Slim Jeans

£460
Fine Knit Polo Shirt primary image

Brioni

Fine Knit Polo Shirt

£790
Long Ribbed Cotton Socks primary image

Brioni

Long Ribbed Cotton Socks

£90
Silk Bow Tie primary image

Brioni

Silk Bow Tie

£160
Stripe Scarf primary image

Brioni

Stripe Scarf

£400