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Brioni AW21 Campaign

Brioni

Brioni represents the pinnacle of luxury and expertise, setting a global precedent for the art of tailoring since its first Roman boutique opened in 1945. Each stitch of a Brioni suit is rich with heritage, adhering to the house’s precise 220-step method that requires 6000 hand stitches and over 22 hours of work to achieve a sartorial masterpiece. The only label to train tailors at its own elite school in Italy, Brioni's unique silhouette seeks to create a harmony between the suit and the body so it can be worn like a second skin. Indulge in lifelong pieces and a range extending its impeccable craftsmanship to casualwear, Brioni shirts, accessories and fragrances.


BeautyMen

  • Harrods - Milan Fashion Week
    1

    AW21

    A Relaxed Approach

    AW21

    A Relaxed Approach

    This season, the nonchalant elegance that characterises Norbert Stumpfl’s approach to design extends far beyond impeccable Italian tailoring. Expect unfussy selvedge denim and ultra-luxe knitwear, translated into workwear-inspired silhouettes for the modern gentleman.

    Shop Menswear
  • Harrods - From Abruzzo With Love
    2

    Made in Italy

    From Abruzzo With Love

    Made in Italy

    From Abruzzo With Love

    In 1959, Brioni opened an atelier in the Italian town of Penne, Abruzzo. The hope? To revolutionise tailoring while maintaining traditional standards of craftsmanship. That same atelier continues to operate today; when creative director Norbert Stumpfl first visited, it gave him goosebumps. “There were no machines,” Stumpfl tells us. “Just the quiet beauty of expert tailors working by hand.”

  • Harrods - On the Red Carpet
    3

    On the Red Carpet

    A-List Appeal

    On the Red Carpet

    A-List Appeal

    Traditional tailoring codes, a quiet sense of modernity and just a touch of swagger – it’s easy to see why Brioni would appeal to Hollywood’s leading men. Brad Pitt, Drake and Leonardo DiCaprio are among the long list of stars to give Brioni their seal of approval, proving that the best style statements are those underpinned by quality and elegance.

  • Harrods - Lessons in Elegance
    4

    Sprezzatura

    Lessons in Elegance

    Sprezzatura

    Lessons in Elegance

    With a design philosophy firmly rooted in Roman sartorial heritage, Brioni has always adhered to the art of sprezzatura – a uniquely Italian concept that describes a certain nonchalant elegance. As Norbert Stumpfl puts it, sprezzatura is “a way of dressing that is based on the formal look, but where the traditional codes are broken to create a more effortless outfit.”

71 Products found

UK Exclusive

Brioni Eau de Parfum Intense (100ml) primary image

Brioni

Brioni Eau de Parfum Intense (100ml)

£110
Eau de Parfum Éclat (100ml) primary image

Brioni

Eau de Parfum Éclat (100ml)

£95
Brioni Eau de Parfum (100ml) primary image

Brioni

Brioni Eau de Parfum (100ml)

£95
Silk Tie primary image

Brioni

Silk Tie

£190
Silk Striped Tie primary image

Brioni

Silk Striped Tie

£190
Silk Striped Tie primary image

Brioni

Silk Striped Tie

£190
Silk Tie primary image

Brioni

Silk Tie

£190
Silk Dégradé Tie primary image

Brioni

Silk Dégradé Tie

£220
Silk Tie primary image

Brioni

Silk Tie

£190
Silk Seven Folds Tie primary image

Brioni

Silk Seven Folds Tie

£260
Silk Seven Folds Tie primary image

Brioni

Silk Seven Folds Tie

£260
Silk Dégradé Tie primary image

Brioni

Silk Dégradé Tie

£220
Sea Island Cotton Shirt primary image

Brioni

Sea Island Cotton Shirt

£650
Brioni Eau de Parfum (60ml) primary image

Brioni

Brioni Eau de Parfum (60ml)

£70
Eau de Parfum Éclat (60ml) primary image

Brioni

Eau de Parfum Éclat (60ml)

£70
Brioni Eau de Parfum Intense (60ml) primary image

Brioni

Brioni Eau de Parfum Intense (60ml)

£85
Cotton T-Shirt primary image

Brioni

Cotton T-Shirt

£270
Regimental Jacquard Beach Towel (90cm x 150cm) primary image

Brioni

Regimental Jacquard Beach Towel (90cm x 150cm)

£390
Straight Jeans primary image

Brioni

Straight Jeans

£460
Cashmere-Blend Plume Shirt primary image

Brioni

Cashmere-Blend Plume Shirt

£650
Cashmere-Blend Plume Shirt primary image

Brioni

Cashmere-Blend Plume Shirt

£650
Cotton Plume Shirt primary image

Brioni

Cotton Plume Shirt

£430
Ventiquattro Saba Trousers primary image

Brioni

Ventiquattro Saba Trousers

£750
Ventiquattro Asolo Trousers primary image

Brioni

Ventiquattro Asolo Trousers

£850
Cotton Shirt primary image

Brioni

Cotton Shirt

£430
Cotton Shirt primary image

Brioni

Cotton Shirt

£430
Wool Blazer primary image

Brioni

Wool Blazer

£3,520
Wool Blazer primary image

Brioni

Wool Blazer

£3,520

New Season

Chamonix Straight Jeans primary image

Brioni

Chamonix Straight Jeans

£460
Gold-Trimmed Silver Cufflinks primary image

Brioni

Gold-Trimmed Silver Cufflinks

£850
Embroidered Logo Rollneck Sweater primary image

Brioni

Embroidered Logo Rollneck Sweater

£930
Leather Card Holder primary image

Brioni

Leather Card Holder

£280
Leather Bifold Wallet primary image

Brioni

Leather Bifold Wallet

£440
Printed Logo Scarf primary image

Brioni

Printed Logo Scarf

£580
Printed Logo Scarf primary image

Brioni

Printed Logo Scarf

£580
Cashmere-Silk Collared Sweater primary image

Brioni

Cashmere-Silk Collared Sweater

£990
Cotton Striped Shirt  primary image

Brioni

Cotton Striped Shirt

£940
Gradient-Detail Blazer  primary image

Brioni

Gradient-Detail Blazer

£5,600
Silk Bomber Jacket primary image

Brioni

Silk Bomber Jacket

£2,460
Cotton Polo Shirt primary image

Brioni

Cotton Polo Shirt

£680
Cotton Polo Shirt primary image

Brioni

Cotton Polo Shirt

£680
Cashmere-Silk Sweater primary image

Brioni

Cashmere-Silk Sweater

£820
Cashmere-Silk Sweater primary image

Brioni

Cashmere-Silk Sweater

£1,940
Leather Textured Bifold Wallet  primary image

Brioni

Leather Textured Bifold Wallet

£440
Square Sunglasses primary image

Brioni

Square Sunglasses

£345
Square Sunglasses primary image

Brioni

Square Sunglasses

£345
Cashmere Fringed Scarf primary image

Brioni

Cashmere Fringed Scarf

£400
Cashmere Fringed Scarf primary image

Brioni

Cashmere Fringed Scarf

£400
Cashmere-Silk Fringed Scarf primary image

Brioni

Cashmere-Silk Fringed Scarf

£1,100
Cashmere Fringed Scarf primary image

Brioni

Cashmere Fringed Scarf

£850
Leather Bomber Jacket primary image

Brioni

Leather Bomber Jacket

£5,910
Pre-Tied Houndstooth Bow Tie primary image

Brioni

Pre-Tied Houndstooth Bow Tie

£150
Leather Luggage Tag primary image

Brioni

Leather Luggage Tag

£220
Leather Keychain primary image

Brioni

Leather Keychain

£270
Vicuna Scarf primary image

Brioni

Vicuna Scarf

£2,770
Vicuña-Cashmere Coat primary image

Brioni

Vicuña-Cashmere Coat

£20,860
Leathergoods primary image

Brioni

Leathergoods

£3,120
Cashmere Fringed Scarf primary image

Brioni

Cashmere Fringed Scarf

£400
Mink Fur Scarf primary image

Brioni

Mink Fur Scarf

£4,560
Mink Fur Scarf primary image

Brioni

Mink Fur Scarf

£4,560
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