Brioni

Brioni represents the pinnacle of luxury and expertise, setting a global precedent for the art of tailoring since its first Roman boutique opened in 1945. Each stitch of a Brioni suit is rich with heritage, adhering to the house’s precise 220-step method that requires 6000 hand stitches and over 22 hours of work to achieve a sartorial masterpiece. The only label to train tailors at its own elite school in Italy, Brioni's unique silhouette seeks to create a harmony between the suit and the body so it can be worn like a second skin. Indulge in Brioni’s enduring appeal, which boasts lifelong pieces and a range extending its impeccable craftsmanship to casualwear, accessories and fragrances.

Shirts, Suits, Trousers, Accessories

Beauty Men

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SS21
A Relaxed Approach
SS21
A Relaxed Approach
It would appear that as the boundaries between home and the office become increasingly fluid, so too does the Brioni man’s wardrobe. Sprezzatura (that breed of relaxed elegance unique to Romans) has always been at the heart of Norbert Stumpfl’s philosophy, but this season it extended beyond the impeccable Italian tailoring and into technical workwear jackets and refined-yet-relaxed separates.
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Made in Italy
From Abruzzo With Love
Made in Italy
From Abruzzo With Love
In 1959, Brioni opened an atelier in the Italian town of Penne, Abruzzo. The hope? To revolutionise tailoring while maintaining traditional standards of craftsmanship. That same atelier continues to operate today; when creative director Norbert Stumpfl first visited, it gave him goosebumps. “There were no machines,” Stumpfl tells us. “Just the quiet beauty of expert tailors working by hand.”
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On the Red Carpet
A-List Appeal
On the Red Carpet
A-List Appeal
Traditional tailoring codes, a quiet sense of modernity and just a touch of swagger; it’s easy to see why Brioni would appeal to Hollywood’s leading men. Brad Pitt, Drake and Armie Hammer are among the long list of stars to give Brioni their seal of approval, proving that the best style statements are those underpinned by quality and elegance.
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Sprezzatura
Lessons in Elegance
Sprezzatura
Lessons in Elegance
With a design philosophy firmly rooted in Roman sartorial heritage, Brioni has always adhered to the art of sprezzatura – a uniquely Italian concept that describes a certain nonchalant elegance. As Norbert Stumpfl puts it, sprezzatura is “a way of dressing that is based on the formal look, but where the traditional codes are broken to create a more effortless outfit.”