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Brioni AW21 Campaign

Brioni

Brioni represents the pinnacle of luxury and expertise, setting a global precedent for the art of tailoring since its first Roman boutique opened in 1945. Each stitch of a Brioni suit is rich with heritage, adhering to the house’s precise 220-step method that requires 6000 hand stitches and over 22 hours of work to achieve a sartorial masterpiece. The only label to train tailors at its own elite school in Italy, Brioni's unique silhouette seeks to create a harmony between the suit and the body so it can be worn like a second skin. Indulge in lifelong pieces and a range extending its impeccable craftsmanship to casualwear, Brioni shirts, accessories and fragrances.


BeautyMen

  • Harrods - Milan Fashion Week
    1

    AW21

    A Relaxed Approach

    AW21

    A Relaxed Approach

    This season, the nonchalant elegance that characterises Norbert Stumpfl’s approach to design extends far beyond impeccable Italian tailoring. Expect unfussy selvedge denim and ultra-luxe knitwear, translated into workwear-inspired silhouettes for the modern gentleman.

    Shop Menswear
  • Harrods - From Abruzzo With Love
    2

    Made in Italy

    From Abruzzo With Love

    Made in Italy

    From Abruzzo With Love

    In 1959, Brioni opened an atelier in the Italian town of Penne, Abruzzo. The hope? To revolutionise tailoring while maintaining traditional standards of craftsmanship. That same atelier continues to operate today; when creative director Norbert Stumpfl first visited, it gave him goosebumps. “There were no machines,” Stumpfl tells us. “Just the quiet beauty of expert tailors working by hand.”

  • Harrods - On the Red Carpet
    3

    On the Red Carpet

    A-List Appeal

    On the Red Carpet

    A-List Appeal

    Traditional tailoring codes, a quiet sense of modernity and just a touch of swagger – it’s easy to see why Brioni would appeal to Hollywood’s leading men. Brad Pitt, Drake and Leonardo DiCaprio are among the long list of stars to give Brioni their seal of approval, proving that the best style statements are those underpinned by quality and elegance.

  • Harrods - Lessons in Elegance
    4

    Sprezzatura

    Lessons in Elegance

    Sprezzatura

    Lessons in Elegance

    With a design philosophy firmly rooted in Roman sartorial heritage, Brioni has always adhered to the art of sprezzatura – a uniquely Italian concept that describes a certain nonchalant elegance. As Norbert Stumpfl puts it, sprezzatura is “a way of dressing that is based on the formal look, but where the traditional codes are broken to create a more effortless outfit.”

204 Products found

+ Brad Pitt Signature Single-Breasted Jacket primary image

Brioni

+ Brad Pitt Signature Single-Breasted Jacket

£3,750
+ Brad Pitt Signature Formal Shirt primary image

Brioni

+ Brad Pitt Signature Formal Shirt

£530
+ Brad Pitt Signature Virgin Wool Tailored Trousers primary image

Brioni

+ Brad Pitt Signature Virgin Wool Tailored Trousers

£1,440
+ Brand Pitt Signature Wool Tailored Suit primary image

Brioni

+ Brand Pitt Signature Wool Tailored Suit

£3,940
+ Brad Pitt Signature Cashmere Long-Sleeved Polo Shirt primary image

Brioni

+ Brad Pitt Signature Cashmere Long-Sleeved Polo Shirt

£1,060
+ Brad Pitt Signature Wool-Silk Blazer primary image

Brioni

+ Brad Pitt Signature Wool-Silk Blazer

£3,730
+ Brand Pitt Signature Wool Coat primary image

Brioni

+ Brand Pitt Signature Wool Coat

£2,020
Silk Shirt primary image

Brioni

Silk Shirt

£920Now £552
Logo Baseball Cap primary image

Brioni

Logo Baseball Cap

£270
Leather Jacket primary image

Brioni

Leather Jacket

£5,380
Silk-Blend Blazer primary image

Brioni

Silk-Blend Blazer

£1,780
Wool Sweater primary image

Brioni

Wool Sweater

£590
Linen Shirt primary image

Brioni

Linen Shirt

£420
Zip-Up Polo Shirt primary image

Brioni

Zip-Up Polo Shirt

£620
Cashmere-Silk Reversible Zip-Up Hoodie primary image

Brioni

Cashmere-Silk Reversible Zip-Up Hoodie

£1,940
Check Print Shirt primary image

Brioni

Check Print Shirt

£460Now £276
Silk Tie primary image

Brioni

Silk Tie

£230
Brioni Eau de Parfum (100ml) primary image

Brioni

Brioni Eau de Parfum (100ml)

£95
Brioni Eau de Parfum (60ml) primary image

Brioni

Brioni Eau de Parfum (60ml)

£70
Pre-Tied Houndstooth Bow Tie primary image

Brioni

Pre-Tied Houndstooth Bow Tie

£150
Silk Herringbone Tie primary image

Brioni

Silk Herringbone Tie

£190
Cashmere-Cotton Drawstring Sweatpants primary image

Brioni

Cashmere-Cotton Drawstring Sweatpants

£1,390
Abstract Print Shirt primary image

Brioni

Abstract Print Shirt

£650
Textured Espadrilles primary image

Brioni

Textured Espadrilles

£970
Textured Espadrilles primary image

Brioni

Textured Espadrilles

£970
Slim Fit Formal Shirt primary image

Brioni

Slim Fit Formal Shirt

£530
Formal Double Cuff Shirt primary image

Brioni

Formal Double Cuff Shirt

£560
Formal Double Cuff Shirt primary image

Brioni

Formal Double Cuff Shirt

£560
Short Cotton Socks primary image

Brioni

Short Cotton Socks

£50
Long Ribbed Cotton Socks primary image

Brioni

Long Ribbed Cotton Socks

£60
Border Pocket Square primary image

Brioni

Border Pocket Square

£140
Leather Sneakers primary image

Brioni

Leather Sneakers

£690
Leather Sneakers primary image

Brioni

Leather Sneakers

£740
Leather Knitted-Panel Sneakers primary image

Brioni

Leather Knitted-Panel Sneakers

£740
Suede Slip-On Sneakers primary image

Brioni

Suede Slip-On Sneakers

£480
Long Ribbed Cotton Socks primary image

Brioni

Long Ribbed Cotton Socks

£60
Meribel Slim Jeans primary image

Brioni

Meribel Slim Jeans

£510
Formal Shirt primary image

Brioni

Formal Shirt

£550
Cashmere Fringed Scarf primary image

Brioni

Cashmere Fringed Scarf

£420
Meribel Slim Jeans primary image

Brioni

Meribel Slim Jeans

£510
Straight 5-Pocket Jeans primary image

Brioni

Straight 5-Pocket Jeans

£620
Short Cotton Socks primary image

Brioni

Short Cotton Socks

£50
Straight 5-Pocket Jeans primary image

Brioni

Straight 5-Pocket Jeans

£570
Silk Regimental Stripe Shirt primary image

Brioni

Silk Regimental Stripe Shirt

£1,200
Cotton Polo Shirt primary image

Brioni

Cotton Polo Shirt

£390
Cotton-Cashmere Check Shirt primary image

Brioni

Cotton-Cashmere Check Shirt

£620
Cashmere-Silk Sweater primary image

Brioni

Cashmere-Silk Sweater

£1,100
Straight 5-Pocket Jeans primary image

Brioni

Straight 5-Pocket Jeans

£620
Square Sunglasses primary image

Brioni

Square Sunglasses

£345
Check Shirt primary image

Brioni

Check Shirt

£550
Cashmere-Silk Blazer primary image

Brioni

Cashmere-Silk Blazer

£4,420
Cotton Polo Shirt primary image

Brioni

Cotton Polo Shirt

£390
Cotton Check Shirt primary image

Brioni

Cotton Check Shirt

£520
Square Sunglasses primary image

Brioni

Square Sunglasses

£415
Cotton-Cashmere Check Shirt primary image

Brioni

Cotton-Cashmere Check Shirt

£620
Cotton-Cashmere Shirt primary image

Brioni

Cotton-Cashmere Shirt

£610

New Season

Cotton Shirt primary image

Brioni

Cotton Shirt

£450

New Season

Cotton Shirt primary image

Brioni

Cotton Shirt

£450

New Season

Embroidered T-Shirt primary image

Brioni

Embroidered T-Shirt

£250
Cotton Shirt primary image

Brioni

Cotton Shirt

£400
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