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Rhude

Shop Rhude

Striking gold with his streetwear label Rhude after receiving co-signs from industry heavyweights including A$AP Rocky and Kendrick Lamar, Creative Director Rhuigi Villaseñor inserts personal narratives into the collections through striking and unconventional graphics. The latest to emerge from LA’s burgeoning fashion scene, the brand’s low-key yet brazen approach sees wardrobe staples influenced by a culture-clash of grunge, hip-hop and punk. Maintaining a rebellious undercurrent, oversized T-shirts, hoodies and sweatshirts boast a directional aesthetic, while bold jackets and trousers feature unexpected details. Steering the wave of progressive menswear, think re-appropriated logos, distressed finishes and creative cuts.

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