Celebrating its heritage as outfitter to history’s intrepid explorers and adventurers, Burberry transforms Harrods this February with its new signature hue, immersive experiences and a capsule collection with product exclusive to Harrods.
Witness Burberry’s spirit of exploration brought to life throughout the store. On Brompton Road, an impressive takeover sees vast tent canopies drape the famous Harrods façade in a seasonal Burberry check – illuminating knight blue after dark. Inside the store, the experience continues at the Burberry Camping Corner in the Exhibition Windows, where you’ll find a capsule collection with product exclusive to Harrods, as well as unique gifts from an orienteering map created in collaboration with the Open City charity to Romney’s Kendal Mint Cake with a Burberry twist. Elsewhere at Door 5, a Burberry food truck offers British pastries and hot drinks.
Only at Harrods
Interview: Daniel Lee
With Burberry’s trademark designs to the fore, the brand’s chief creative officer Daniel Lee discusses inspiration, pragmatism and why it remains a symbol of Britishness and modern luxury.