The Bodycare Boom
"With a greater emphasis being placed on overall wellness, it feels like an oversight to only focus on the skin on our faces," says consultant dermatologist Dr Alexis Granite. She confirms that "many skin challenges are not unique to the face", and regularly treats patients for pigmentation, blemishes and loss of elasticity manifesting below the chin. That's why she created Joonbyrd, a range of products to be used on arms, legs and torsos; think body washes packed with hyaluronic acid or firming body serums powered by peptides. And Granite is not alone: brands that have traditionally cared for our faces are also moving into the bodycare space – for example Murad, with its newly launched Retinal ReSculpt Body Treatment.