La Collection Privée

Discover the unique olfactory silhouettes of La Collection Privée, combining fine materials and remarkable signatures. The true expression of the Dior Couturier-Perfumer, where couture and fragrance are endlessly intertwined.


Visit the exclusive Dior Pop-up on Door 6 of Harrods Knightsbridge to discover this new singular signature and the universe of La Collection Privée.

Rose Star, The New Fragrance

Francis Kurkdjian has combined two everlasting symbols of Christian Dior – the Centifolia rose, queen of flowers, and his lucky star – to create a new olfactory silhouette: Rose Star.

A Star-Like Rose

The facets of Rose Star unfold like the five points of the guiding star. A multifaceted rose, fruity, spicy, zesty, honeyed and musky all at once, revealed in a vibrant and unique trail.

“I wanted to overlay the Centifolia rose Monsieur Dior loved so much with the silhouette of his lucky star. With Rose Star, two house of Dior codes come together like two sides of a single coin, a single story.”


— Francis Kurkdjian, perfume creative director at Parfums Dior

A New Couture Look

The new personalised couture caps embody the perfect alliance between the olfactory elegance of La Collection Privée and the invaluable savoir-faire of Dior. Choose from among the 15 most iconic Dior couture motifs to dress your fragrance in Dior.

Extraordinary Couture Trunks

La Collection Privée unveils a collection of couture trunks that showcase iconic Dior motifs. Elegant cases whose every detail celebrates the unique savoir-faire of Dior.