Chloé and its free-spirited ready-to-wear collections have long-inspired a legion of ‘Chloé girls’ who crave a slice of the brand’s bohemian DNA. Founded in 1952 by Gaby Aghion – one of the first designers to move away from haute couture in favour of a more egalitarian approach to fashion – Chloé has hosted a distinguished line-up of creative directors over the years, transitioning from its prairie girl roots to a more streamlined, borrowed-from-the-boys aesthetic. Today, the Maison’s softly tailored separates, pretty dresses and signature Chloé bags, accessories and shoes are widely considered the final word in Parisian chic.
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From the mid-Western equestrian look of Marcie, to the artfully curved silhouette of the new Kiss - Chloé makes producing wait-list inducing accessories seem easy. Translated in a variety of shapes, sizes and colours, its 1970s-infused aesthetic is perfectly chic for every situation.
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At the Helm
Armed with a considered craft-forward approach and an unwavering dedication to sustainability, Gabriela Hearst is the perfect choice to lead every It-Girl’s bohemian favourite into the future. The ‘honest luxury’ that the Uruguay-born, New York-based designer espouses at her eponymous brand has already garnered her a fashionably conscious fanbase; and the #ChloeGirl is not one to be left behind.
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Fittingly titled “A Season In Hope,” Natacha Ramsay-Levi’s SS21 collection for Chloé was built around joy and comfort; think approachable silhouettes, optimistic slogans and an inviting pastel palette. As for those typically effortless bohemian summer dresses? Warm alfresco evenings can’t come soon enough.
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Kidswear
Translating style codes from the brand’s ready-to-wear missive, Chloé’s childrenswear line-up is characterised by a pared-back aesthetic and free-spirited philosophy. Cue joyful pastel hues, charming mini-me dresses, and a boho rhapsody of fringing and tassels that celebrate youth at its most ebullient.
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