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Chloé and its free-spirited ready-to-wear collections have long-inspired a legion of ‘Chloé girls’ who crave a slice of the brand’s bohemian DNA. Founded in 1952 by Gaby Aghion – one of the first designers to move away from haute couture in favour of a more egalitarian approach to fashion, Chloé has hosted a distinguished line-up of creative directors and transitioned from its prairie girl roots to boast a more streamlined, ‘borrowed-from-the-boys’ aesthetic. Today, Natacha Ramsay-Levi spearheads the house, laying claim to softly tailored separates, luxurious knits, perennially pretty dresses and timeless accessories loved by the likes of Margot Robbie, Diane Kruger and Blake Lively.
Accessories, Handbags, Women's Clothing, Women's Shoes, Beauty
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From 1970s-inspired chic, à la the effortless Faye, to the mid-Western equestrian look of Marcie, Chloé makes producing wait-list inducing accessories seem easy. As the latest in the brand’s long line of ’It’ bags, the Chloé Aby silhouette appeals to every style and situation thanks to the variety of shapes, sizes and colours; all finished with a distinctive lock embellishment.
At the Helm
Since taking the helm at Chloé in 2017, Parisian designer Natacha Ramsay-Levi has injected a fresh, streetwise energy into the brand’s bohemian spirit. Now, Chloé is renowned for its nonchalantly confident collections and the endlessly enviable #ChloeGirl; not bad, considering it’s Ramsay-Levi’s first time at the helm of an international fashion house.
Paris Fashion Week
In a detour from the ‘70s-inspired maximalism we’ve come to expect from Chloé, Natacha Ramsay-Levi takes a cleaner, more contemporary direction for SS20. Lines are sleek and silhouettes languid – think graceful pleated dresses, silk shirts, easy tailoring and oversized bags that are sure to be the next cool-girl must-have.
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Kidswear
Translating style codes from the brand’s ready-to-wear missive, Chloé’s childrenswear line-up is characterised by a pared-back aesthetic and free-spirited philosophy. Cue joyful pastel hues, charming mini-me dresses, and a boho rhapsody of fringing and tassels that celebrate youth at its most ebullient.
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