Fendi is one of Italy's few longstanding family-run fashion houses, still firmly entrenched in its founders’ – Adele and Edoardo Fendi – commitment to artisanal craftsmanship and imaginative furriery. Boasting an impressive legacy, the company expanded into the realm of ready-to-wear in the 1970s under the creative direction of the late Karl Lagerfeld, he cementing the brand’s signature neutral palette during a boundary-pushing, 54-year tenure. As for accessories, now an empire in their own right, the iconic Baguette and Peekaboo bags are considered cult classics of our time, both designed by Silvia Venturini Fendi: the sole family member to still work at the fashion institution.
Since its launch in 1997, the Fendi Baguette bag has been reworked into more than 1,000 iterations. The style – designed to be tucked tightly under the arm like the French loaf it was named after – is set to be exhibited at the V&A museum in April 2020. It’s achieved cult status, thanks to a little help from Sex and the City, and if it’s good enough for Carrie Bradshaw, it’s good enough for us.
Rumour has it, Fendi's legendary FF logo took the late, great Karl Lagerfeld less than five seconds to design – a few fleeting moments that, ultimately, would make history. Initially appearing as the monogrammed lining of travel trunks, the recognisable FF is now stamped across collectable accessories and bold monochrome skiwear, adorning handbags and footwear as iconic insignia.
Playful motifs, colourful T-shirts, FF-monogrammed accessories... Fendi’s childrenswear wraps over 90 years of design history into the smallest of silhouettes. Echoing the mainline menswear and womenswear signatures, quirky accents – from pom-poms to printed ribbons and frills – bring the catwalk to the playground.
A game of spot the Fendi logo couldn’t be considered challenging at Harrods; each and every boutique within the store is a celebration of the brand’s unique take on Italian luxury. Be wowed by the wall of bags (Ground Floor), settle into the fabulously tactile Fendi Casa surroundings, and make sure not to miss out on a stop-off at Superbrands (First and Second Floors).
Plan Your VisitFabric Logo Sneakers
Fun Fur Print Snow Boots
Leather Logo Biker Boots
Leather Biker Boots
Logo Low-Top Sneakers
Leather Logo Sneakers
Logo Tag Sock Sneakers
Small By The Way Boston Bag
Small By The Way Boston Bag
Lace-Up Logo Sock Sneakers
FFKnit Sock Sneakers
FF Ribbon Band Sweatshirt
Logo Stripe Sweatpants
Fendirama Swimsuit
Calligraphy Print Swimsuit
Reversible FF Logo Swimsuit
Tech Knit Puffer
Bag Bugs Sweater
Net Pocket Sweater
Fun Fur Tank Top
Logo Side-Stripe Leggings
Logo Stripe Vest
Logo Crop Top
FF Runner Sneakers
Leather Contrast Trim Sneakers
Logo Low-Top Sneakers
Logo Sunglasses
Logo Sunglasses
Moonlight Dressing Table
Aura Dressing Table
Leather Peekaboo Bag
Leather Peekaboo Bag
Padded Parka Jacket
Kan I F Shoulder Bag
Mesh Logo Bomber Jacket
FFrame Knee-High Boots 85
Bag Bugs Leather Backpack
Logo Print Padded Gilet
Leather Bag Bugs Pouch
Leather Bag Bugs Pouch
Abstract Print Windbreaker Jacket
Reversible Padded Gilet
Bag Bugs Logo Padded Gilet
Leather Bag Bugs Pouch
Leather Logo Shopper Bag
Mini Leather Mon Tresor Cross-Body Bag
Bag Bugs Sweater
Bag Bugs Sweater
Long Shoulder Strap
Wool Fun Fur Sweater
Leather FFreedom Ankle Boots 65
FFreedom Biker Boots
Leather Sneakers
Leather Sneakers
Colibri Fun Furs Ankle Boots 55
Freedom Logo Sandals
Slingback Mules 55
Hooded Logo Sweater
Framilon Lycra Pumps
Logo Sneakers
