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Fendi is one of Italy's few longstanding family-run fashion houses, still firmly entrenched in its founders’ – Adele and Edoardo Fendi – commitment to artisanal craftsmanship and imaginative furriery. Boasting an impressive legacy, the company expanded into the realm of ready-to-wear in the 1970s under the creative direction of the late Karl Lagerfeld, he cementing the brand’s signature neutral palette during a boundary-pushing, 54-year tenure. As for accessories, now an empire in their own right, the iconic Baguette and Peekaboo bags are considered cult classics of our time, both designed by Silvia Venturini Fendi: the sole family member to still work at the fashion institution.
Power Piece
Since its launch in 1997, the Fendi Baguette bag has been reworked into more than 1,000 iterations. The style – designed to be tucked tightly under the arm like the French loaf it was named after – is set to be exhibited at the V&A museum in April 2020. It’s achieved cult status, thanks to a little help from Sex and the City, and if it’s good enough for Carrie Bradshaw, it’s good enough for us.
Logomania
Rumour has it, Fendi's legendary FF logo took the late, great Karl Lagerfeld less than five seconds to design – a few fleeting moments that, ultimately, would make history. Initially appearing as the monogrammed lining of travel trunks, the recognisable FF is now stamped across collectable accessories and bold monochrome skiwear, adorning handbags and footwear as iconic insignia.
Kidswear
Playful motifs, colourful T-shirts, FF-monogrammed accessories... Fendi’s childrenswear wraps over 90 years of design history into the smallest of silhouettes. Echoing the mainline menswear and womenswear signatures, quirky accents – from pom-poms to printed ribbons and frills – bring the catwalk to the playground.
At Harrods
A game of spot the Fendi logo couldn’t be considered challenging at Harrods; each and every boutique within the store is a celebration of the brand’s unique take on Italian luxury. Be wowed by the wall of bags (Ground Floor), settle into the fabulously tactile Fendi Casa surroundings, and make sure not to miss out on a stop-off at Superbrands (First and Second Floors).
Plan Your Visit
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