Jimmy Choo is a 21st-century brand synonymous with glamour and polish. Defined by the innovative silhouettes, exquisite Italian craftsmanship and attention to detail of its handmade shoes, Jimmy Choo has become a globally recognised name, frequently referenced by pop culture and a firm fixture on the red carpet. Originally a bespoke shoemaker working out of London’s East End, Choo founded his eponymous label in 1996; his niece Sandra Choi is now at the family-run brand’s helm, bringing couture-like detail to every step of the design and manufacturing process. With numerous awards up its sleeve, Jimmy Choo continues to delight and excite season upon season with faithful silhouettes and trend-led, party-ready additions.
Women's Shoes, Women's Heels, Women's Boots, Women's Sandals, Women's Flats, Women's Sneakers, Women's Accessories, Handbags, Women's Fragrance
Emblem of Opulence
Jimmy Choo’s ‘JC’ monogram, with its intertwined initials and bevelled edges, is everything logo lovers could want from one of Britain’s favourite luxury brands. Introduced in 2019 by creative director Sandra Choi, it became an instant icon and plays out across everything from leather knee-high boots to sports-luxe sneakers, embellished clutches to ladylike bowling bags. Pledge your allegiance.
At the Helm
At 17, Sandra Choi found her passion at her uncle Jimmy Choo’s atelier. Three decades, one visit to the White House and over 1,000 red-carpet moments later, the now-creative director is still scaling new heights (with some help from those skyscraper heels). She told us: “If you’re gutsy enough to put a certain point of view out there, you can be heard.
A World of Accessories
Beyond the heels and boots we know and love, Jimmy Choo’s bag collection is more than worthy of attention. Maintaining the exquisite attention to detail that is synonymous with Jimmy Choo, the accessories expansion includes the likes of spacious totes and mini evening-elegant clutches.
Scented Style
Jimmy Choo’s fragrance fingerprint is most definitely a modern, flowery aroma. From Fever to the indicatively named Floral and the freesia-spiked Blossom, the accessory house’s take on scent could well be described as ‘heavy petal’. The structures range from the subtle to the punchy, a versatility that likely explains their bestseller status.
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