Words by Sophia Miller
We’ve all heard of the Birkin – the It-bag to rule them all, heralded as the ultimate beacon of style for three decades and counting. But while the Hermès icon will never lose its unflinchingly chic veneer, the muse behind the design its name took a far less polished approach. Strung with beads, trinkets and charms, Jane Birkin’s overstuffed tote was the inspiration behind the heavily accessorised bags carried down the AW24 Miu Miu runway. Just like that, 2024’s biggest bag trend was born – and it didn’t require you to buy a new bag at all.Â
Looking ahead to 2025, the luxury favourites you already own can suddenly look fresh and exciting – bare, even, without a clutter of stuffed animals, monogrammed keyrings and hand-knotted cords clipped onto their handles. While there are a few tips and tricks to teach, there’s no one way to master the look. It’s all about personalising what you have with bag charms that tell the story of who you are, where you’ve been and what you like. It’s chaotic, colourful, and it’s nostalgic. Quiet luxury, this is not. But why be quiet when you can wear your life in the crook of your arm?