The Best Collectable Toys at Harrods
Discover the best – and some excitingly exclusive – collectable toys found in our Fourth Floor Toys department.
Words by Emilie Dock and Eliza Warden
From the snaggle-toothed Labubu charms to Jellycat’s much sought-after plushies, collectable toys have never been more popular than right now.
Demand for the latest releases continues to soar in our Fourth Floor Toys department, while beloved brands such as Barbie, Lego and Steiff remain enduring favourites.
Read on to discover the best collectable toys at Harrods, from today’s most-wanted pieces to future classics in the making.
The Top Trending Collectable Toys
You heard it here first: these are the latest wonders and whizzes making the rounds across toy boards and social sites.
Toy Story 5 Action Figures
I knew it, I knew you – and we knew Toy Story 5 was going to be a big moment in collectables. This beloved franchise has been running since 1995, with this latest instalment giving Disney and Pixar their biggest opening weekend of the film series yet – proof that young and old are sticking together in their love for these anthropomorphised toys. Running like there’s a snake in his boot, this Woody action figure only needs the pull of a string to kickstart him into action, while a stream of more than 50 sounds and phrases are emitted with classic Tom Hanks warmth.
Sonny Angels
This is where the fun really is: blind boxes. With Sonny Angel – and its collaborations with trending toy labels including Monchhichi, Mofusand and KEMElife – you don’t know which figurine you’re going to get, heightening the fun and expectation of every unboxing. Who knows, you may even find a rare character inside. Explore the full range in-store or get your collection started now with the Hippers collection. These characters stick onto everyday surfaces with adhesive tape, decorating plant pots, mugs and desk accessories with a touch of cuteness.
The Ultimate Collectable Toy Brands
Jellycat
Founded in London in 1999, Jellycat has long had a home at Harrods, and our whimsical Jellycat Airlines boutique – a permanent feature of the Toys department – sees no sign of decreasing in popularity. These butter-soft toys have soared to cult status in recent years, with the Amuseables range being the most popular. “People love the fun, playful food plushies in cute colourways,” says Alexandra Holder, Harrods toy buying manager. “Each one has its own character, with likes and dislikes, and I think that’s what really captures people’s imaginations.”
Moflin
Can’t quite squeeze a pet into your busy schedule, or perhaps allergies have always hindered your capacity for a furry friend? Allow Moflin to fill the animal-shaped hole in your heart. These AI-powered ‘pets’ from Casio are responsive companions for any age, taking the complications out of caring for a living being, while keeping the positives such as stress reduction and emotional support.
“Moflin is one of the newest additions to our Toys department,” says Ravinder Paul, Harrods toys, home and technology buyer. “Every interaction shapes its unique personality, creating a bond that’s truly one of a kind.”
LEGO
Since launching the universally recognised bricks in the 1950s, the Danish toymaker has expanded to more than 800 sets, catering to all ages and interests. Today, building Lego is as ubiquitous a leisure activity as doing puzzles or colouring, offering a creative and meditative escape. Discover the perennially popular architecture and plant ranges as well as key collaborations from Disney, Harry Potter, Star Wars, Marvel and more online and in-store.
Barbie
Astronaut, nurse, marine biologist, fashion designer: Mattel’s Barbie has taken on more than 250 careers to date since her debut at the 1959 Toy Fair in New York. Her eclectic résumé has expanded to include celebrity personalities and dolls designed for specific occasions, such as the Kylie Minogue and Lunar New Year dolls, both released in 2026. Varying skin tones, hair types, sizes and abilities have made her a beacon of diversity, cementing her as the doll that really is for everyone. Then there’s Ken. He’s just Ken. Both he and Barbie’s full ranges are available in-store, with selected pieces online.
“She’s an icon. She’s the subject of one of the biggest-grossing movies of all time. She’s been on the cover of Time and Vogue. She’s probably the only person in the world who has been all those things.”
– Alexandra Holder, Harrods toy buying manager
Steiff
Steiff soft toys have long been considered some of the most collectable around. Harrods has stocked the brand since 1895, making it one of the longest-standing marques in our Toys department. Easily recognised by its signature ear button and tag, a well-preserved vintage Steiff can be a collector’s dream – think the 1912 Titanic bear or the Louis Vuitton collaboration of 2000. Find the full range in-store, with selected pieces online.
“Steiff is the original heirloom.”
– Alexandra Holder, Harrods toy buying manager
The Harrods Bears
Of course, our own beloved Harrods bears are collectables as well. From the classic Henry to the more playful Christmas bears, these are heirloom creations designed to bring joy to every generation. Discover our bears’ history and the latest releases here.
Collectable Toys Available In-Store
Labubu
Pop Mart’s Labubu dolls – fuzzy, elvish creatures with impish ears and mischievous grins – first appeared in artist Kasing Lung’s Monsters picture books in 2015, inspired by Nordic folklore. But what started on the page became a pop-culture phenomenon in 2024, when the likes of Rihanna, Dua Lipa and BlackPink’s Lisa were spotted styling the characters as playful luxury bag charms. Since then, Harrods has stocked most of the Pop Mart catalogue.
Only available in-store.
Skullpanda
Created by artist Xiong Miao, the Gothic and glamorous Skullpanda is described as a ‘universal symbiont’ moving between planets. As with Pop Mart’s most-wanted characters – Labubu, Crybaby and Hirono among them – Skullpanda figurines come in blind boxes, each series hiding a rare ‘secret edition’. It’s a thrilling format that’s helped fuel the brand’s global momentum – and sparked a swathe of unboxing videos across social media.
Only available in-store.
In-Store Pop-Ups
Our world-famous Fourth Floor Toys department regularly has special pop-ups featuring our most beloved brands. Previous viral displays include a Labubu showcase and Disney’s immersive Toy Story 5 exhibit.
Discover our in-store pop-ups and latest launches on the Toys department page.
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