The Harrods Guide to Dressing for the Social Season

Words by Sophia Miller


Gearing up for a summer of ‘see and be seen’? A new occasionwear wardrobe is in order. Whether you’re a regular on the guest list at every event or simply planning your annual day at the races, be sure to consult our guide to the key fixtures of the British social season – including where to go, what to expect and, importantly, what to wear.

Tuesday 20th – Saturday 24th May

RHS Chelsea Flower Show

Horticulturalists and flower fans, gather close: the inaugural event of the summer season has your name on it. While the RHS Chelsea Flower Show demands no fixed dress code, there’s one simple outfit formula that’ll appeal to anyone who loves a theme. Florals, of course. Have fun with dresses, co-ords and accessories that suit the botanical mood – and make the most of a backdrop that encourages the brightest colours.

Sunday 15th June

Cartier Queen’s Cup Final

The jewel in the crown of English polo, this world-renowned tournament is hosted every year at the Guards Polo Club in Windsor. The semi-final (11th June) and final days are open to non-members, who gather in well-heeled masses to enjoy the club’s beautiful surrounds. If you’re attending the Clubhouse, a smart-casual outfit will suffice – think a midi dress or matching set – and many pay homage to Cartier, the event’s namesake sponsor, with a piece of fine jewellery or elegant bag. Royal Box invitees will want to opt for something even smarter – millinery and all.

Tuesday 1st – Sunday 6th July

Henley Royal Regatta

Held in picturesque Henley-upon-Thames, this annual amateur rowing competition has been a key fixture of the social season since 1839. As for the dress code? The smarter Stewards’ Enclosure, open to members and their guests, asks ladies to opt for trouser suits, dresses or skirts that hit below the knee, while the more relaxed Regatta Enclosure has no strict rules. We recommend taking your fashion inspiration from Henley’s sporting spirit – nautical stripes, rowing blazers and boater hats are all apt choices for a thoroughly British occasion.

Monday 30th June – Sunday 13th July

Wimbledon

From strawberries and cream to Pimm’s, Wimbledon’s delights extend far beyond the tournament itself – and the mid-summer event is one of the most fondly regarded in the social calendar. There’s no explicit dress code, but you should steer clear of oversized hats and large bags to avoid taking up too much space in the narrow stands of Centre Court. Otherwise, a nod to tennis whites in the form of accessories – or a white cotton dress – is commonplace, and the vast, grassy grounds call for low or block heels. Summery smart-casual is the name of the game.

31st July – 3rd August

Wilderness Festival

Dubbed the UK’s poshest festival by the likes of The Independent and Evening Standard, Wilderness caters to the modern bohemian. Boutique camping, banquet tables and poetry recitals create an atmosphere that’s more retreat than rave – and the street style is equally considered. Lean into SS25’s maximalist mood with fringing, florals and lace – Chloé and Valentino lead the pack – and don’t forget to pack a pair of Wellington boots as well as your sunglasses. This is Britain after all – the Champagne may be flowing, but the weather isn’t quite so reliable.

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