An Empowering Juice
Female empowerment is a theme that clearly comes across in Kardashian’s mission to create a sent that resonates with the modern woman. It’s fitting, given Khloe’s history with the launch of Good American in 2016, which set out to empower women of all shapes and sizes to find denim that fitted every body, and XO Khloé is no different. “I want XO Khloé to make people feel incredible!” She says. “Whether they want to spray it and feel bold and sexy, or like they’re getting a warm hug, I wanted the scent to make them feel at-ease and confident.”
And as for the bottle design? The multi-faceted glass cube is an homage to facing adversity, of course. “I try to bring positivity to any challenges I face, and we wanted the faceted bottle design to reflect that idea of bringing light into the world.”
