Rolex: New Watch Releases 2025

Words by Robin Swithinbank

Rolex introduces new watches just once a year, and that is at Watches and Wonders Geneva – the major annual watch fair taking place in Switzerland this week. Speculation about these releases is always rife, but now the story is finally out, and the watches are here. Introducing the latest creations from the brand often known simply as ‘the Crown’.

The new watches from Rolex will always make headlines and here comes another. Meet the Land-Dweller, which has a new case shape and a new movement, which Rolex describes as ‘the beginning of the future of Rolex watchmaking’. It’s backed by seven years of research, 32 patent applications and a raft of aesthetic and technical leaps that clearly signal what Rolex has in mind for next year and beyond. The Land-Dweller’s case is a clear nod to the Rolex Oysterquartz model in 1969, with angled lugs, a fluted bezel and slim profile. Its ‘Flat Jubilee’ five-link bracelet is fully integrated into the case, which is 15% thinner than a Rolex Datejust, so the watch sits even more comfortably on the wrist. The dial has a repeating honeycomb motif, created using Rolex’s femtosecond laser technique, as seen on the ‘palm’ dial that was released in 2021.

So far, so cool. Then comes the new Calibre 7135, a high-frequency automatic beating at 5hz or 36,000vph (4hz or 28,800vph is normal), and featuring Rolex’s new Dynapulse escapement – a silicon component that improves the movement’s efficiency by 30% offering exceptional performance. The result? Sustained accuracy to +/-2 seconds per day, a 66-hour power reserve, and high resistance to shocks and magnetism. There will be 36mm and 40mm variants in either white-gold Rolesor, warm 18-karat Everose gold, or platinum, with some diamond-set versions in the mix as well. This is a revolutionary landmark launch for the world’s most desirable watch brand.

Rolex’s evergreen Oyster Perpetual has been a springboard into the brand for countless watch buyers through the years. For 2025, Rolex has added a trio of matte lacquered dials in pastel colours to the range. A muted lavender, a warm sandy beige and a fresh pistachio green. The 28mm version – equipped with Calibre 2232 – is now available with a soft lavender dial, while the Calibre 3230 36mm and 41mm models are now offered with either beige or pistachio dials. The proportions of the Oyster Perpetual 41 have been slightly reworked, introducing a redesigned case and a slimmer Oysterclasp. Simple additions that breathe freshness into a perennial classic.

New dials typically don’t inspire many column inches – but, as ever, Rolex isn’t typical. This year, exclusive new dials are introduced into three of its most celebrated models. The 18-karat yellow gold Sky-Dweller gets a bright green sunray dial; the 18-karat Everose gold GMT Master-II gets a dial made from a material called ‘tiger iron’ that mixes tiger’s eye and red jasper with a reddish-black mineral called hematite; and the 18-karat yellow gold Cosmograph Daytona gets a turquoise blue lacquer dial.

With this year’s unveiling at Watches and Wonders Geneva 2025, Rolex continues its run of interesting and unexpected expressions of its classic timepieces, while the arrival of the Land-Dweller will be seen in years to come as a historic moment in watchmaking. Soon enough, these releases will all be available through the Rolex boutique at Harrods – so book an appointment in Fine Watches on the Ground Floor and decide for yourself.