Lacoste

René Lacoste wasn’t just a tennis legend: he was the visionary behind the modern-day polo shirt. Frustrated by the stiff, long-sleeve shirts and ties worn by players in the 1920s, he reimagined what athletes could wear. In 1933, he founded Lacoste, and the iconic Lacoste polo shirt quickly became a perennial favourite among sportsmen and style-conscious individuals alike. The French brand draws inspiration from all facets of the game, with Lacoste T-shirts delivering everyday ease and Lacoste shirts offering a more sartorial spin. Wherever you spot a Lacoste silhouette, you’ll likely find the Crocodile – tenacious, iconic and proudly stitched across the brand’s collections, from Lacoste trainers to Lacoste hooded sweaters.