New Apple Launches
It’s time to get excited – Apple’s newest devices have landed. Introducing the new, supercharged iMac, the iPad Pro with Liquid Retina XDR display and 5G capabilities, and the iPhone 12 in purple. Plus, keep track of your stuff with AirTag and enjoy your favourite Apple services on Apple TV 4K.
![iPhone 12 and iPhone 12 mini: Now in Purple]()
Available Now
iPhone 12 and iPhone 12 mini: Now in Purple
With superfast 5G.* A14 Bionic, the fastest chip in a smartphone. New dual-camera system. And a beautifully bright Super Retina XDR display. In two perfect sizes. Now available in the new purple hue along with all other colours.
![AirTag]()
Available Now
AirTag
AirTag is the super easy way to keep track of and find your things. Attach one to your keys, or slip another one into your backpack. And just like that, they’re on your radar in the Find My app.
Email [email protected] or call +44 (0)20 7893 8354 to place your order, or visit Technology on the Fifth Floor.
![iPad Pro 12.9-inch and iPad Pro 11-inch]()
Pre-Order Now
iPad Pro 12.9-inch and iPad Pro 11-inch
Mind-blowing Apple M1 chip. Breathtaking Liquid Retina display in two sizes. And blazing-fast 5G for pro performance, anywhere. Available to pre-order now.
![iMac 24-inch]()
Pre-Order Now
iMac 24-inch
Transformed by the Apple M1 chip, iMac is strikingly thin and incredibly capable. Made to stand out in any space and fit seamlessly into your life. Available to pre-order now.
![Apple TV 4K]()
Pre-Order Now
Apple TV 4K
The new Apple TV 4K brings the best of TV together with your favourite Apple devices and services – in a powerful experience that will transform your living room.** Available to pre-order now.
Contact the team in-store on [email protected] and +44 (0)20 7893 8354 to pre-order now, or visit Technology on the Fifth Floor.
*Data plan required. 5G, LTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput and vary based on site conditions and carrier. For details on 5G and LTE support, contact your carrier and see apple.com/ipad/cellular.
**Subscription may be required to access some content. Not all content is available in 4K, 4K HDR, or 4K High Frame Rate HDR. 4K resolution requires 4K-capable TV. Title and app availability are subject to change. Some apps are not available in all areas.