Samsung

Enter the Samsung universe in our Technology department on the Fifth Floor.

Home to the latest smartphones, tablets, gaming monitors and digital appliances, all with revolutionary displays, it offers a range of AI innovations that will transform your everyday life into a better tomorrow. Discover how Samsung’s AI can transport you from your imagination to everyday life. To find out more and learn about your full product range, call the Samsung team on +44 (0)20 3036 6204.

A New Way to Connect

Launch into the future of Galaxy AI with Galaxy S25 Series. Super-intuitive and more epic than ever, Galaxy AI handles everyday tasks to free up your time and effort for what matters most. Like your very own PA, it works across multiple apps, performing complex tasks with one simple voice command when you press and hold the power button.


When you push Galaxy S25 Series to the limit, the faster-than-ever Galaxy AI phone processor handles it with ease so you can enjoy lifelike gaming and smooth multitasking. Streaming is positively cinematic on the big, bright and sharp displays, while improved battery life – compared to Galaxy S24 – means the entertainment lasts even longer.


Want pro-standard pics and videos? Galaxy S25 Series makes it simple with AI-assisted shooting and enhanced Nightography, ensuring every image pops when the lights go down. Also, with the redesigned One UI 7.0, using Galaxy AI is more intuitive than ever.


The epic new Galaxy S25 Series – life opens up with Galaxy AI.

Galaxy S25 Ultra


Enjoy intuitive AI at your fingertips. Speak to Galaxy S25 Ultra, and it will manage a range of tasks so you can focus on what’s important. An enhanced processor and larger display elevate the mobile experience – from seamless actions across apps to lifelike gaming. In addition to upgrading the everyday, incredible hardware and AI-powered software make creating professional-grade imagery easier than ever.

Samsung account login is required for certain AI features. Actual UI may differ.

Mobile

Characterised by large displays and revolutionary power, the latest smartphones and tablets from Samsung are designed to immerse you.

Galaxy Z Fold6

Instantly discover more about anything on your screen, without switching apps, thanks to Circle to Search with Google.† It’s way ahead of the game, so you can stay on top of yours.

Galaxy Z Flip6

Capture mind-blowing detail with Galaxy Z Flip’s best camera yet, then show off your creativity with Galaxy AI-power editing tools. For effortless hands-free shots, Auto Zoom does all the hard work for you.

Galaxy Ring

Imagine a sleek smart device, that gives personalised Galaxy AI-powered health experiences†, wrapped up in a discreet, ultra-light package. It’s perfect for health-conscious people who want to stay focused.

Galaxy Watches

Whether you’re counting daily steps or smashing weeknight workouts, Galaxy Watch7 unlocks your health goals, so you can exercise better, sleep deeper, and live healthier.

Galaxy Tablets

Work smarter with the Galaxy Tab. Its powerful processor lets you work simultaneously across multiple apps using the multi-window feature, providing a personal and portable workspace at your fingertips.

Galaxy Buds

Immerse yourself in sound with Samsung’s wireless earbuds. Compact in design and seamless in connectivity, they slot perfectly into everyday life.

TVs

Looking for the full home-cinema experience? Samsung’s range of TVs comes with immersive crystal-clear displays and balanced sound. 

The Frame

TV when it’s on, art when it’s off. Samsung’s Frame TV is built with Quantum Dot display technology that renders pictures in true-to-life colours on its glare-free Matte Display – whether you’re admiring artwork or the latest cinematic masterpiece.

QLED

Experience stunning colour and contrast with a Samsung QLED TV. Powered by Quantum Dot technology, these Smart TVs deliver lifelike visuals in 4K resolution and boast Quantum HDR for captivating scenes in any setting.

Micro LED

Say hello to a new era of picture quality. The Micro LED TV is crafted with precisely controlled pixels that bring you infinite contrast and spectacular brightness in an ultra-streamlined, bezel-less design.

Neo QLED | OLED

Samsung’s 4K and 8K Neo QLED TVs have a three-dimensional lifelike picture quality. Courtesy of a built-in SmartThings chip, the TV will automatically sync to your devices, offering a premium entertainment experience.

The Serif

The Serif TV is designed to look beautiful from every angle – front to back, side to side and with or without the stand. It’s complete with QLED technology and matte displays that promise minimal glare and maximum joy.

The Sero

Ever wished your phone screen was as big as your TV? Meet Sero – the TV that transforms your entertainment experience in one tap, by mirroring your phone and rotating to optimise its content.

Gaming

Level up with awesome monitors and online hubs that deliver a cinematic gaming experience for top-class players.

Cloud Gaming

Samsung Gaming Hub is the ultimate home for gaming on your Samsung Smart TV. Instantly play the biggest games from Xbox and other top game streaming partners with no downloads, storage limits, or console required.

The Ark and The Odyssey

Serious gamers, upgrade your set-up with The Ark, the world’s first 55-inch 1000R curved gaming screen, and The Odyssey Neo monitor which features a 240hz refresh rate and one millisecond response time. Visit us on the Fifth Floor to try both for yourself.

Home Appliances

Samsung’s digital appliances offer smart solutions to life’s everyday tasks – so you can live comfortably with a bespoke routine that caters to your every need.

AirDresser

Powered by AI, the Bespoke AirDresser takes the hassle out of caring for your clothes. With personalised controls based on your habits, it provides sterilised dry-cleaning that can remove a range of harmful substances from your garments.

Family Hub

Live smarter with Samsung’s Family Hub. View the items inside your fridge, create a shopping list and start adding Smart Recipes to your Meal Planner in a few simple taps.

Oven

Samsung ovens combine cutting-edge technology with elegant design features and energy efficiency. Enjoy even-heating and consistent cooking thanks to convection cooking and smart functionality.

Samsung In-Store

Visit the Samsung boutique in-store to discover the latest smartphones, accessories and home appliances. With brand experts on hand to guide you through the features of each product, you’ll be in the best hands to find the right Samsung device for you.

In-Store Services

Meet the Gaming Experts

In the market for a more immersive gaming setup? Look no further than Samsung for razor-sharp picture quality and curved screens designed to fill your peripheral vision. 

Home Cinema Consultations

Searching for the perfect TV? Want the best home audio system around? Let our team introduce you to the latest Samsung TVs and soundbars. 

*Image simulated. Samsung account login is required for certain AI features.


**S Pen embedded in Galaxy S24 Ultra only.

Technology

Our Fifth Floor is home to the latest innovations in the world of technology