The Inspiration
“My brief to a perfumer is always a place and an emotion,” explains Clara Molloy, co-founder and creative director of Memo Paris. “Fragrance is like a time traveller: it takes you to another place, to another part of your life, to someone you loved – instantly. It’s something you don’t see, but it’s very powerful.”
Creating a homage to Abu Dhabi was inspired by a family trip and a feeling of joy. “There is a cultural part of the region that really touched us: the people, the food, everything came together. It gave me a true moment of joy,” says Molloy.
The result? Memo Paris Abu Dhabi EDP, a Harrods exclusive that conjures up the magnetic pull of vibrant Abu Dhabi.