Coor

Seoul has no shortage of designers rewriting the rules of menswear, but Coor is more interested in perfecting the clothes already in our wardrobes. Founded in 2017, the label takes its name from ‘Common Origins’, a nod to its fascination with classic garments and their evolution. Vintage inspiration runs through Coor clothing, particularly its outerwear, where washed leather recalls well-worn biker jackets and generous cuts give traditional workwear a contemporary slant. Coor shirts follow suit, with softened checks and relaxed silhouettes borrowing from old-school casualwear. Rather than leaning into the oversized theatrics often associated with Korean streetwear, Coor lets the fabric do the talking, giving familiar pieces the kind of character usually earned through years of wear.