La Beauté Louis Vuitton: A New Era in Luxury Beauty
Words by Nasreen Osman
Louis Vuitton steps into the world of cosmetics with the highly-anticipated launch of its first-ever beauty collection, La Beauté Louis Vuitton – a visionary line crafted under the creative direction of Dame Pat McGrath, DBE. Famed as the “mother of make-up,” McGrath brings her boundary-pushing artistry and decades of experience to a debut line that is equal parts luxury, craftsmanship and modern glamour.
“I always say that makeup should be seen, felt and remembered,” says McGrath. “This collection was designed to live with you – heirloom-worthy objects of desire that travel through life like any Louis Vuitton treasure.”
55 Shades of LV Rouge
At the heart of the collection lies LV Rouge lipsticks in 55 shades – a clever nod to the Roman numerals for Louis Vuitton. Across 27 satin hues and 28 velvet mattes, every shade embodies McGrath’s signature attention to pigment and texture: bold colour that enhances, never distracts.
Standouts include the burnished red 896 Monogram Rouge, echoing the Maison’s iconic Monogram canvas, and the sienna rose 203 Rose Odyssée, a warm, radiant take on timeless femininity. For a daring twist, shades like deep prune Stellar Times and vibrant Tonic Orange push the artistry even further.
Each lipstick is scented by master perfumer Jacques Cavallier Belletrud, a four-year olfactory project blending mimosa, jasmine, and rose from Grasse into a modern, lasting fragrance. The result? A beauty ritual as memorable for the senses as it is for the lips.
“Lipstick is presence. It’s a signature in a single stroke. It’s how women carry themselves in the world.”
LV Baume
For those who favour subtle luminosity, LV Baume delivers ten sheer, skincare-infused tints enriched with mint and raspberry. Lightweight yet hydrating, these balms pair sensorial pleasure with effortless wear – an essential for the Louis Vuitton beauty wardrobe.
LV Ombres
In McGrath’s hands, the eyes are reimagined with LV Ombres – eight refillable palettes with incredible colour payoff. Each quad offers three wearable shades and one statement hue, ranging from shimmering gold in Beige Memento to piercing cobalt in Sky Is The Limit. The finishes span rich mattes to luminous metallics, creating infinite possibilities – from everyday elegance to editorial drama.
Design That Endures
True to Louis Vuitton’s heritage of craftsmanship, the collection’s packaging is built to last a lifetime. Lipsticks feature a refillable bullet locked by the Maison’s Monogram Flower, while the LV Ombres eyeshadow palettes click open with a sleek precision worthy of the brand’s signature monogrammed trunk.
“We created the formulas and packaging with a statement,” says McGrath. “An object of desire, made to be treasured like any Louis Vuitton piece. I really think we made something heirloom-worthy.”
Just as the Maison once designed trunks to cradle fragrances for long voyages, La Beauté Louis Vuitton now redefines what beauty looks and feels like for today’s lover of luxury. In McGrath’s words, “Iconic, bold, unforgettable.”
“We’ve made something heirloom-worthy. Iconic. Bold. And unforgettable.”
Dame Pat McGrath, DBE, Creative Director, Cosmetics, La Beauté Louis Vuitton
La Beauté Louis Vuitton is available to shop exclusively in-store.
