Words by Verity Clark
The last decade has seen the beauty industry accelerate exponentially. From the constant carousel of new trends to the raft of quick fixes that promise to turn back the clock overnight, repair has been the name of the skincare game.
This year though, the beauty industry is taking a collective deep breath and slowing down. Spearheaded by groundbreaking treatments and a crew of innovative brands that are embracing a more mindful, long-term approach to skincare.
Driving this skincare shift is a greater understanding of how we’ve been damaging our skin through everyday aggressors including UV exposure and pollution but also, ironically, harsh, overly complicated skincare routines. As a result, there is a growing desire for treatments and products that offer gradual but long-lasting results.
This holistic approach to skincare is something that is reflected in the Harrods beauty department. Good skin health comes in the form of cutting edge skincare, of course, but also in the myriad skincare treatments delivered by our skin experts. On the Lower Ground Floor you’ll find exclusive facials designed to boost skin on a cellular level from brands including Omorovicza and Element Eight. And those who can’t bring themselves to leave The Beauty Halls can experience instant - but long-lasting - skin rejuvenation at the hands of our experts on counters ranging from skin analysis at Kiehl’s and Lancôme to La Mer.
Looking forward, the skincare to reach for is that which not only meets immediate needs but contributes to long-term wellbeing. Because, in the skincare world at least, it is the tortoise, not the hare who wins the skin health race.
