Top 10 Fragrances for Men

An explosive balance of earthy intensity and unexpected freshness, Bittersweet Oud by Loewe is a contemporary take on the traditional oud scents we know and love. Housed in a textured bottle that celebrates the organic beauty of handblown glass, the eau de parfum starts with notes of bitter orange and neroli essential, then opens to a heart of osmanthus absolute and cypriol before drying down to reveal a base of sandalwood, vetiver and myrrh – a combination that will turn heads in any space.

Aēsop took its cue from the works of James Joyce and Herman Melville when dreaming up the Miraceti eau de parfum, resulting in a complex scent that pays homage to the serene and savage nature of the ocean. Each spritz tells a tale of black pepper, chilli, labdanum, ambrette, myrrh, cedar and seaweed dancing through the air, and the story only gets richer through the day.

Journey through the aromatic gardens of Kerala, India, with Bvlgari’s Le Gemme Tygar eau de parfum. The optical effects of the tiger’s eye stone not only inspire the design of the bottle, but also the duality in fragrance notes – fresh grapefruit meets deep ambergris with a heart of ginger in this captivating, travel-inspired scent.

From the king of tailoring comes a scent fit for after-dark events. TOM FORD’s Myrrhe Mystère from the Private Blend collection is heralded for its seductive blend of myrrh, ultra-vanille accord and sandalwood, offering a contemporary take on some of the most classic notes in the world of perfume.

Described by the brand as ‘a delectable winter’s cocktail’, the Orange Bitters cologne by Jo Malone London is a surefire way to brighten up grey mornings. A fresh infusion of sweet orange, juicy mandarin and creamy sandalwood comes together to create a unisex fragrance that effortlessly captures the magic of the season.

While many fragrances lean into classic notes, Prada Paradigme is designed for those who crave something different. It offers an avant-garde approach through its unexpectedly masculine blend of amber and wood, lifted by bright Calabrian bergamot. Master perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville invert traditional fragrance composition architecture, building from the bottom up in a reverse pyramid – a clever nod to the signature Prada Triangle.

Saint Laurent’s MYSLF collection is an ode to the evolution of masculinity, inviting wearers to embrace introspection, self-expression and reflection – just like the high-shine bottle of L’Absolu. A striking contrast of cool, zingy ginger and warm, sensual woods appeals to contemporary tastes with its complex yet invigorating experience.

With a name like Polo 67 – a reference to 1967, the year Ralph Lauren launched his Polo brand – it’s no surprise that this fragrance perfectly encapsulates an active lifestyle. Clean and bold, it blends fresh citrus with vetiver and bergamot for a crisp, energetic finish that’s perfect for weekends spent outdoors, whether on the field or under the sun.

Dior Sauvage remains one of the world’s most iconic fragrances, and this festive season it arrived in a limited-edition case designed by Pietro Ruffo. The scent inside is unchanged – a heady mix of bergamot, mandarin, sandalwood and vanilla – while the packaging brings Dior’s Circus of Dreams to life with vibrant illustrations and colourful characters dancing beneath a lucky star.

During party season and beyond, choose a fragrance that lingers long after you’ve left the room. Enter CHANEL’s Bleu de Chanel, a blend concocted to evoke the spirit of a man on an infinite journey that leaves a captivating trail with every step. Aromatic and woody with layers of New Caledonian sandalwood, cedar and tonka bean, it’s a warm, sensual scent that’s spiked with the freshness of citrus.

Looking to treat the man that has everything? You’ll find the perfect present for him in our curated gift guide.

There are big brand releases and trending bestsellers – but what about those if-you-know-you-know scents?