One word encapsulates Technogym in the world of fitness: pioneer. The journey began in a humble garage in Cesena, where Nerio Alessandri, together with his brother Pierluigi, founded Technogym and built a ground-breaking exercise machine for superior training. With modern life becoming increasingly fast-paced, Mr Alessandri soon introduced a compact piece of equipment that would become the first product for domestic use, fusing convenience with quality Italian design. They believed in a holistic approach, promoting the concept of wellness and the effects of exercise that go beyond physical appearance, a direction continued today. 40 years later, their signature yellow logo is instantly recognised worldwide; whether you’re looking for a cross trainer, treadmill or indoor bike, the brand’s state-of-the-art fitness equipment will put a luxury spin on every workout.