Balmain’s inimitable blend of structured tailoring and tough-luxe glamour has made the French maison an icon for in-the-know fashion followers. With acclaimed creative director Olivier Rousteing at the helm, the house’s menswear and womenswear collections shatter expectations season after season. Ever present are military-inspired tailoring, second-skin velvets and suedes, and biker detailing, while unbeatable Balmain blazers, shoulder-strong dresses and Balmain bags prove collection staples, too. Garnering an army of It girls and modern-day muses as fans, which harks back to Pierre Balmain’s popularity with stars of the ’50s, lashes of luxe leather and a powerful colour palette ensure the label’s elegant 1945 beginnings blend seamlessly with an altogether more modern, decadent glamour, while Balmain kids' clothing offers future fashion lovers a slice of the action.
During Olivier Rousteing’s illustrious tenure at Balmain, no style has been coveted quite like the creative director’s tailored blazers. Characterised by acute, angled shoulders and nipped-in waists, these power jackets – embellished with signature Balmain buttons – conjure an enviable silhouette that elevates off-duty denim as much as adds polish to partywear.
“I would rather be hated for who I am than be loved for who I am not,” Olivier Rousteing told Harrods. It’s precisely this strength of self – laid bare in the 2019 biopic Wonder Boy – for which Balmain’s creative director is universally adored. That, and his ability to empower through style, of course. As Rousteing declares: “I love the strength of women and I try to use my clothes to emphasise it.”
Paris Fashion Week
Paris Fashion Week
Bold hues, sharp shoulders, striking prints and, of course, plenty of sparkling embellishment… There was a lot for the #BalmainArmy to love about Olivier Rousteing’s characteristically confident Autumn/Winter 2020 collection – an exploration of Parisian fashion that spanned the maison’s signature ‘Jolie Madame’ silhouette and Rive Gauche camels.
Famed for its signature tailored blazers, dancefloor-ready dresses and casual classics, Balmain’s bold mainline offering is perfectly distilled into the kids collection. With logo-laden staples including sweatshirts, T-shirts and footwear, your little-ones will be the most stylish in the playground.