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Model wearing De Beers gold encrusted diamond hoop earrings

De Beers Jewellers

De Beers’ peerless expertise and commitment to quality has played proof to the very phrase the brand coined in 1947: “A diamond is forever.” The source of most of the world’s diamonds and originator of the industry’s first grading system – the 4Cs: carat, cut, clarity and colour – De Beers continues its ceaseless quest for perfection to this day by hand-selecting only ethically sourced diamonds for its jewellery. A special technique developed by the brand’s experts to identify individual diamonds for their perfectly aligned facets and angles guarantees maximum sparkle in every creation. From rings and necklaces to earrings and bracelets, De Beers’ inimitable designs have cemented the diamond’s status as an eternal symbol of love and the only choice for celebrating life’s most momentous occasions.


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  • Harrods De Beers - A Diamond Revolution
    1

    Forever Together

    A Diamond Revolution

    Forever Together

    A Diamond Revolution

    The slogan that revolutionised the diamond industry, ‘A Diamond is Forever’ has been used in every De Beers campaign since it was first conceived in 1947. Those four little words solidified the link between the precious stones and eternal romance, revolutionising the diamond industry. Suddenly, diamonds became the first choice for those in love – and have been ever since.

  • Harrods De Beers - A Cut Above
    2

    True Brilliant

    A Cut Above

    True Brilliant

    A Cut Above

    De Beers’ diamond experts are unforgiving in their standards; only the very finest stones will pass their specially developed selection process. The perfect diamond, they say, has three elements: Fire (the light it reflects), Life (how it sparkles), and Brilliance (transparency and brightness). Scoring perfectly in all three, True Brilliant round diamonds are the finest in the world.

  • Harrods De Beers - Diamond Legends
    3

    Triple Threat

    Diamond Legends

    Triple Threat

    Diamond Legends

    In a trio of De Beers legends, there’s the 203.04-carat Millennium Star, which took over three years to cut, and the 273.85-carat Centenary Diamond, released to celebrate De Beers 100th birthday. Finally, there’s the 14.62-carat Oppenheimer Blue, which feels particularly special when you consider how impossibly rare it is to find a blue diamond; they account for just 0.0001% of the world’s diamonds.

  • Harrods De Beers - Inside the Boutique
    4

    At Harrods

    Inside the Boutique

    At Harrods

    Inside the Boutique

    Enter the De Beers boutique at Harrods and prepare to be taken on an enlightening journey that takes in everything from rough, natural diamonds to an array of exquisite finished pieces. Be guided through the house’s remarkable collections, and discover the iconic fancy-coloured diamonds that mark key moments in the house’s heritage.

    Plan Your Visit
De Beers Jewellers Platinum and Diamond Enchanted Lotus Crown Ring primary image

De Beers Jewellers

Platinum and Diamond Enchanted Lotus Crown Ring

$3,150
De Beers Jewellers White Gold and Diamond Enchanted Lotus Medal Pendant Necklace primary image

De Beers Jewellers

White Gold and Diamond Enchanted Lotus Medal Pendant Necklace

$9,800

Bestseller

De Beers Jewellers White Gold Enchanted Lotus Sleeper Earrings primary image

De Beers Jewellers

White Gold Enchanted Lotus Sleeper Earrings

$3,500
De Beers Jewellers Rose Gold and Diamond Portraits of Nature Butterfly Stud Earrings primary image

De Beers Jewellers

Rose Gold and Diamond Portraits of Nature Butterfly Stud Earrings

$3,250
De Beers Jewellers Rose Gold and Diamond Portraits of Nature Butterfly Ring primary image

De Beers Jewellers

Rose Gold and Diamond Portraits of Nature Butterfly Ring

$2,800
De Beers Jewellers Platinum and Diamond My First De Beers Aura Ring primary image

De Beers Jewellers

Platinum and Diamond My First De Beers Aura Ring

$3,200
De Beers Jewellers Arpeggia Choker & Headband In Wg primary image

De Beers Jewellers

Arpeggia Choker & Headband In Wg

$47,900
De Beers Jewellers White Gold and Diamond Infinity Necklace  primary image

De Beers Jewellers

White Gold and Diamond Infinity Necklace

$2,000
De Beers Jewellers Rose Gold and Diamond Portraits of Nature Butterfly Bracelet primary image

De Beers Jewellers

Rose Gold and Diamond Portraits of Nature Butterfly Bracelet

$2,400
De Beers Jewellers Rose Gold and Diamond Enchanted Lotus Ring primary image

De Beers Jewellers

Rose Gold and Diamond Enchanted Lotus Ring

$4,000
De Beers Jewellers White Gold and Diamond Portraits of Nature Butterfly Sleeper Earrings primary image

De Beers Jewellers

White Gold and Diamond Portraits of Nature Butterfly Sleeper Earrings

$28,000
De Beers Jewellers Rose Gold And Diamond Dewdrop Earrings primary image

De Beers Jewellers

Rose Gold And Diamond Dewdrop Earrings

$4,800
De Beers Jewellers White Gold and Diamond My First De Beers Drop Earrings primary image

De Beers Jewellers

White Gold and Diamond My First De Beers Drop Earrings

$3,300
De Beers Jewellers White Gold And Diamond My First de Beers Aura Stud Earrings primary image

De Beers Jewellers

White Gold And Diamond My First de Beers Aura Stud Earrings

$5,200
De Beers Jewellers White Gold and Diamond Arpeggia Pendant Necklace primary image

De Beers Jewellers

White Gold and Diamond Arpeggia Pendant Necklace

$6,650
De Beers Jewellers White Gold And Diamond Dewdrop Hoop Earrings primary image

De Beers Jewellers

White Gold And Diamond Dewdrop Hoop Earrings

$4,800
De Beers Jewellers White Gold Enchanted Lotus Band primary image

De Beers Jewellers

White Gold Enchanted Lotus Band

$8,750

Bestseller

De Beers Jewellers Rose Gold and Diamond My First De Beers Pendant primary image

De Beers Jewellers

Rose Gold and Diamond My First De Beers Pendant

$1,250
De Beers Jewellers Rose Gold and Diamond Enchanted Lotus Sleeper Earrings primary image

De Beers Jewellers

Rose Gold and Diamond Enchanted Lotus Sleeper Earrings

$3,500
De Beers Jewellers Small Rose Gold and Diamond Wide Court Band primary image

De Beers Jewellers

Small Rose Gold and Diamond Wide Court Band

$924
De Beers Jewellers Rose Gold and Diamond Dewdrop Ring primary image

De Beers Jewellers

Rose Gold and Diamond Dewdrop Ring

$2,650
De Beers Jewellers Medium Rose Gold And Diamond Enchanted Lotus Stud Earrings primary image

De Beers Jewellers

Medium Rose Gold And Diamond Enchanted Lotus Stud Earrings

$2,950
De Beers Jewellers White Gold and Diamond Portraits of Nature Butterfly Pendant Necklace primary image

De Beers Jewellers

White Gold and Diamond Portraits of Nature Butterfly Pendant Necklace

$3,000
De Beers Jewellers Medium White Gold And Micropavé Diamond Hoop Earrings primary image

De Beers Jewellers

Medium White Gold And Micropavé Diamond Hoop Earrings

$4,100

Bestseller

De Beers Jewellers Platinum and Diamond My First De Beers Classic Stud Earrings primary image

De Beers Jewellers

Platinum and Diamond My First De Beers Classic Stud Earrings

$3,950

Bestseller

De Beers Jewellers White Gold and Pear-Cut Diamond My First De Beers Aura Bracelet primary image

De Beers Jewellers

White Gold and Pear-Cut Diamond My First De Beers Aura Bracelet

$2,650

Bestseller

De Beers Jewellers Small White Gold Enchanted Lotus Stud Earrings primary image

De Beers Jewellers

Small White Gold Enchanted Lotus Stud Earrings

$1,900
De Beers Jewellers White Gold and Diamond Portraits of Nature Butterfly Ring primary image

De Beers Jewellers

White Gold and Diamond Portraits of Nature Butterfly Ring

$2,800
De Beers Jewellers White Gold and Diamond Enchanted Lotus One-Motif Bracelet primary image

De Beers Jewellers

White Gold and Diamond Enchanted Lotus One-Motif Bracelet

$2,400

Bestseller

De Beers Jewellers White Gold and Diamond My First De Beers Pendant primary image

De Beers Jewellers

White Gold and Diamond My First De Beers Pendant

$1,250

Bestseller

De Beers Jewellers White Gold Enchanted Lotus Stud Earrings primary image

De Beers Jewellers

White Gold Enchanted Lotus Stud Earrings

$2,950
De Beers Jewellers White Gold and Diamond Portraits of Nature Butterfly Stud Earrings primary image

De Beers Jewellers

White Gold and Diamond Portraits of Nature Butterfly Stud Earrings

$3,250
De Beers Jewellers White Gold And Diamond Dewdrop Bangle primary image

De Beers Jewellers

White Gold And Diamond Dewdrop Bangle

$9,300
De Beers Jewellers White Gold and Diamond Portraits of Nature Butterfly Bracelet primary image

De Beers Jewellers

White Gold and Diamond Portraits of Nature Butterfly Bracelet

$2,400

Bestseller

De Beers Jewellers White Gold And Diamond Micropavé Hoop Earrings primary image

De Beers Jewellers

White Gold And Diamond Micropavé Hoop Earrings

$2,950
De Beers Jewellers White Gold and Heart-Shaped Diamond My First De Beers Aura Necklace primary image

De Beers Jewellers

White Gold and Heart-Shaped Diamond My First De Beers Aura Necklace

$2,950
De Beers Jewellers Platinum and Diamond Dewdrop Crown Ring primary image

De Beers Jewellers

Platinum and Diamond Dewdrop Crown Ring

$3,150

Bestseller

De Beers Jewellers Small White Gold And Micropavé Diamond Hoop Earrings primary image

De Beers Jewellers

Small White Gold And Micropavé Diamond Hoop Earrings

$2,350
De Beers Jewellers Rose Gold Enchanted Lotus Band primary image

De Beers Jewellers

Rose Gold Enchanted Lotus Band

$8,750
De Beers Jewellers Rose Gold and Diamond Enchanted Lotus Band primary image

De Beers Jewellers

Rose Gold and Diamond Enchanted Lotus Band

$9,150

Bestseller

De Beers Jewellers Rose Gold And Diamond Enchanted Lotus Drop Earrings primary image

De Beers Jewellers

Rose Gold And Diamond Enchanted Lotus Drop Earrings

$6,400
De Beers Jewellers Rose Gold and Diamond Enchanted Lotus Pendant Necklace primary image

De Beers Jewellers

Rose Gold and Diamond Enchanted Lotus Pendant Necklace

$6,050

Bestseller

De Beers Jewellers Small Yellow Gold and Diamond Wide Court Band primary image

De Beers Jewellers

Small Yellow Gold and Diamond Wide Court Band

$924

Bestseller

De Beers Jewellers Yellow Gold Classic Band Ring (2mm) primary image

De Beers Jewellers

Yellow Gold Classic Band Ring (2mm)

$699
De Beers Jewellers Rose Gold and Five Diamond My First De Beers Bracelet primary image

De Beers Jewellers

Rose Gold and Five Diamond My First De Beers Bracelet

$2,200
De Beers Jewellers Yellow Gold and Diamond Talisman Open Bangle primary image

De Beers Jewellers

Yellow Gold and Diamond Talisman Open Bangle

$4,600
De Beers Jewellers Small Yellow Gold and Diamond Talisman You and Me Band primary image

De Beers Jewellers

Small Yellow Gold and Diamond Talisman You and Me Band

$1,500
De Beers Jewellers Yellow Gold and Brown Diamond Talisman Hoop Earring primary image

De Beers Jewellers

Yellow Gold and Brown Diamond Talisman Hoop Earring

$1,600
De Beers Jewellers Large Yellow Gold and Diamond Talisman You and Me Band primary image

De Beers Jewellers

Large Yellow Gold and Diamond Talisman You and Me Band

$2,350
De Beers Jewellers Yellow Gold and Diamond Talisman Ring primary image

De Beers Jewellers

Yellow Gold and Diamond Talisman Ring

$1,900
De Beers Jewellers Yellow Gold and Pear-Cut Diamond Talisman Ring primary image

De Beers Jewellers

Yellow Gold and Pear-Cut Diamond Talisman Ring

$2,200
De Beers Jewellers Yellow Gold and Diamond Talisman Azulea Ring primary image

De Beers Jewellers

Yellow Gold and Diamond Talisman Azulea Ring

$1,200
De Beers Jewellers Platinum and Diamond My First De Beers Infinity Ring primary image

De Beers Jewellers

Platinum and Diamond My First De Beers Infinity Ring

$3,500
De Beers Jewellers White Gold and Full Pavé Diamond Infinity Band primary image

De Beers Jewellers

White Gold and Full Pavé Diamond Infinity Band

$3,800

Bestseller

De Beers Jewellers White Gold and Half Pavé Diamond Infinity Band primary image

De Beers Jewellers

White Gold and Half Pavé Diamond Infinity Band

$2,550
De Beers Jewellers White Gold Infinity Band (5mm) primary image

De Beers Jewellers

White Gold Infinity Band (5mm)

$2,400
De Beers Jewellers White Gold Infinity Band (3mm) primary image

De Beers Jewellers

White Gold Infinity Band (3mm)

$1,550
De Beers Jewellers White Gold and Diamond DB Classic Three-Row Bangle primary image

De Beers Jewellers

White Gold and Diamond DB Classic Three-Row Bangle

$13,400

Bestseller

De Beers Jewellers White Gold and Diamond Dewdrop Band primary image

De Beers Jewellers

White Gold and Diamond Dewdrop Band

$5,850
De Beers Jewellers White Gold and Diamond Dewdrop Pendant Necklace primary image

De Beers Jewellers

White Gold and Diamond Dewdrop Pendant Necklace

$4,400
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